# Viceversa: Financial services, Milan, Italy

> Viceversa: Viceversa is a European fintech startup based in Milan, Italy, with an additional office in Dublin, Ireland. Based in Milan, Italy. Founded 2021.

Source: https://millionrounds.com/startup/viceversa-4 (Millionrounds; every figure on the page links to its filing or article)

Italy · [Financial services startup](https://millionrounds.com/companies)

# Viceversa

Viceversa is a European fintech startup based in Milan, Italy, with an additional office in Dublin, Ireland.

Funding reported Last round: Series A

Financial services Milan, Italy

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Company summary

- **Founded:** 2021 5 years old
- **Team:** 54 51 to 200 people
- **Funding reported:** 33M as listed, currency not stated
- **Last round:** Series A May 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Viceversa has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Viceversa

Viceversa is a European fintech startup based in Milan, Italy, with an additional office in Dublin, Ireland.

Founded in 2021 by Matteo Masserdotti and Pedro Salvi, the company focuses on providing equity-free, non-dilutive capital to digital businesses, enabling them to grow without losing ownership or requiring personal guarantees. In 2023, Viceversa received the Innovation of the Year award at the Fintech Awards. The company offers a range of financial and analytical services, including Revenue-Based Financing (RBF), which allows businesses to repay capital as a percentage of future revenues. Viceversa also features the PULSE Analytics Platform, an integrated tool that connects to major digital channels for data collection and analysis, providing AI-powered insights for better decision-making. Additionally, Viceversa helps clients optimize their marketing strategies through data-driven insights. The company serves B2B digital businesses across six European countries, including Italy, Germany, and the United Kingdom, and has a portfolio value exceeding €25 million.

## What company datasets say Viceversa raised

Funding, as reported

Reported in all **33M** in the source's currency

Last round **Series A**

Last round size **11M**

Last round date **May 2023**

Investors listed **5**

## Founders and team

From Viceversa's own website: 2 founders, 6 on the team.

**Matteo Masserdotti** Founder & CEO

**Pedro Salvi** Co-Founder & CFO

- **Gabriella Catania** Chief Risk Officer
- **Pier Luigi Segatto** Chief Technology Office
- **Alexandra Shneur** Head of Growth
- **Nicolas Gonzalez Calderon** Head of Finance
- **Ivan Candela** Tech lead
- **Patrick David** Design lead

## On 4 portfolio pages

Investors who name them

- [1818 Venture Capital](https://millionrounds.com/fund/1818-venture-capital)
- [Pathfinder Investor](https://millionrounds.com/fund/pathfinder-investor)
- [CDP Venture Capital](https://millionrounds.com/fund/cdp-venture-capital)
- [TMT Investments](https://millionrounds.com/fund/tmt-investments)

Each firm lists Viceversa on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

information technology & services financial services fintech saas services computer software b2b finance technology

Built with from their website

HubSpot Sales Hub WordPress.org HREF Lang Google Cloud Font Awesome Google Workspace CloudFlare Viewport Meta Emotion Element UI

+8 more

Hubspot webpack Google Meet Firebase Complianz Claude Code CloudFlare CDN Priority Hints

- **Sector:** Financial services
- **Industry code:** NAICS 522299, 513210
- **Region:** Lombardy
- **Revenue:** 1.5M a year, as listed

## Financial services in Italy

Startups like it

- [**Satispay** Milan · founded 2013 *Raised*](https://millionrounds.com/company/satispay)
- [**Rent2Cash** Rome · founded 2023 *Raised*](https://millionrounds.com/company/rent2cash)
- [**Axyon AI** Modena · founded 2016 *Raised*](https://millionrounds.com/company/axyon-ai)
- [**Telepass** Rome · founded 2008](https://millionrounds.com/startup/telepass-2)
- [**Banca AideXa** Milan · founded 2020](https://millionrounds.com/startup/banca-aidexa)
- [**Tinaba** Milan · founded 2015](https://millionrounds.com/startup/tinaba-2)
- [**Fabrick** Milano · founded 2018](https://millionrounds.com/startup/fabrick-2)
- [**Meraki** Milan](https://millionrounds.com/startup/meraki-7)

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