# Vice Golf: Sporting goods, Munich, Germany

> Vice Golf: Vice Golf is a Munich-based direct-to-consumer golf brand founded in 2012 by Ingo Düllman and Rainer Stöckl. Based in Munich, Germany. Founded 2012.

Source: https://millionrounds.com/startup/vice-golf (Millionrounds; every figure on the page links to its filing or article)

Germany · [Sporting goods startup](https://millionrounds.com/companies)

# Vice Golf

Vice Golf is a Munich-based direct-to-consumer golf brand founded in 2012 by Ingo Düllman and Rainer Stöckl.

Funding reported Last round: Private equity

Sporting goods Munich, Germany

Company summary

- **Founded:** 2012 14 years old
- **Team:** 91 51 to 200 people
- **Funding reported:** 14M as listed, currency not stated
- **Last round:** Private equity May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Vice Golf has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Vice Golf

Vice Golf is a Munich-based direct-to-consumer golf brand founded in 2012 by Ingo Düllman and Rainer Stöckl.

The company aims to make premium golf products accessible and affordable by eliminating retail middlemen. Vice Golf is known for its high-quality cast urethane golf balls, which are offered at significantly lower prices than competitors. Their product lineup includes various golf balls tailored for different player needs, as well as a new line of golf clubs launched in 2024, designed using data from thousands of players. In addition to golf balls and clubs, Vice Golf offers a range of apparel and accessories, including shirts, hoodies, golf gloves, and bags. The brand targets all golfers, focusing on budget-conscious players, beginners, and those who appreciate stylish gear. With a commitment to transparency and quality, Vice Golf continues to innovate in the sporting goods industry, making golf more enjoyable for everyone.

## What company datasets say Vice Golf raised

Funding, as reported

Reported in all **14M** in the source's currency

Rounds **3**

Last round **Private equity**

Last round size **14M**

Last round date **May 2022**

Investors listed **4**

## On a portfolio page

Investors who name them

- [Bonsai Partners](https://millionrounds.com/fund/bonsai-partners)

Each firm lists Vice Golf on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

pro fashion vice golf consumers directtoconsumer pro soft golf product design shade golf gear for youth information technology & services golf gear for beginners sporting goods manufacturing golf equipment for all skill levels golf gear personalization performance golf gear golf apparel performance

Built with from their website

Resi Google Tag Manager Acuity Scheduling Tableau HREF Lang Atlassian Linkedin Insight Tag Klaviyo YouTube Google Workspace

+8 more

CloudFlare Viewport Meta Vite Amazon S3 Yotpo OpenAI Apple Business Manager AI

- **Sector:** Sporting goods
- **Industry code:** NAICS 339920, 459110, SIC 5099, 3949, 5941
- **Region:** Bavaria
- **Revenue:** 16.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/vice-golf)

## Sporting goods in Germany

Startups like it

- [**Canyon** Koblenz · founded 1996](https://millionrounds.com/startup/canyon)
- [**WINQS** Berlin · founded 2020](https://millionrounds.com/startup/winqs)
- [**Econic One** Eschborn · founded 2021](https://millionrounds.com/startup/econic-one-2)
- [**Betterguards Technology** Hennigsdorf · founded 2014](https://millionrounds.com/startup/betterguards-technology)
- [**Urwahn Engineering GmbH** Magdeburg · founded 2017](https://millionrounds.com/startup/urwahn-engineering-gmbh)
- [**Puttmee** Cologne · founded 2016](https://millionrounds.com/startup/puttmee)
- [**HEZO Sports** Saarbruecken · founded 2022](https://millionrounds.com/startup/hezo-sports)
- [**RESTUBE** Ettlingen · founded 2012](https://millionrounds.com/startup/restube)

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