# VetaPet Group: Consumer services, Helsinki, Finland

> VetaPet Group: VetaPet Group is a Finnish company founded in January 2020 and based in Helsinki. Based in Helsinki, Finland. Founded 2020.

Source: https://millionrounds.com/startup/vetapet-group (Millionrounds; every figure on the page links to its filing or article)

Finland · [Consumer services startup](https://millionrounds.com/companies)

# VetaPet Group

VetaPet Group is a Finnish company founded in January 2020 and based in Helsinki.

Funding reported Last round: Seed

Consumer services Helsinki, Finland

Company summary

- **Founded:** 2020 6 years old
- **Team:** 19 11 to 50 people
- **Funding reported:** 4.5M as listed, currency not stated
- **Last round:** Seed Oct 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for VetaPet Group has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About VetaPet Group

VetaPet Group is a Finnish company founded in January 2020 and based in Helsinki.

It aims to become Europe's leading pet health-focused e-tailer, expanding its operations across the Nordic region. The company emerged from Kivuton, Finland's first online veterinary pharmacy, and has since merged with Alvar Pet, a brand known for tailored dog diets. VetaPet Group is co-founded and led by Ilari Haataja. The company offers a range of services centered on pet health, including an online veterinary pharmacy, personalized feeding plans developed by veterinarians, and a robust e-commerce platform. VetaPet Group collaborates closely with veterinary professionals to provide expert support and product development. Its product portfolio includes tailored diets, specialty supplements, veterinary food, and non-prescription medications, all designed to meet the unique health needs of pets. VetaPet Group is committed to sustainability and aims to minimize the environmental impact of pet care.

## What company datasets say VetaPet Group raised

Funding, as reported

Reported in all **4.5M** in the source's currency

Last round **Seed**

Last round size **660k**

Last round date **Oct 2022**

Investors listed **3**

## The company, in detail

What they build

Known for

insect-based ingredients consumers d2c veterinarian-developed dog chews manufacturing fish-based dog food e-commerce retail internet science-based recipes biodegradable poo bags consumer services dog nutrition information technology & services pet food manufacturing pet services

Built with from their website

Google Tag Manager DoubleClick Amazon CloudFront Canva Google Font API Trustpilot WordPress.org HSTS Judge.me HREF Lang

+8 more

Nginx Paypal Apple Pay Google Ads Clarity SDM Klaviyo YouTube Advertising Shopify Product Reviews

- **Sector:** Consumer services
- **Industry code:** NAICS 31111, 44-45, SIC 2048
- **Region:** Uusimaa

## Consumer services in Finland

Startups like it

- [**Freska** Helsinki · founded 2015](https://millionrounds.com/startup/freska-2)
- [**Skipperi Fleet** Kirkkonummi · founded 2017](https://millionrounds.com/startup/skipperi-fleet)
- [**Skipperi** Helsinki · founded 2017](https://millionrounds.com/startup/skipperi)
- [**pethotel.io** Helsinki · founded 2022](https://millionrounds.com/startup/pethotel-io)
- [**autokilpailutus.fi** Startup](https://millionrounds.com/startup/autokilpailutus-fi)
- [**Yeply** Helsinki · founded 2016](https://millionrounds.com/startup/yeply)
- [**No No No** Tampere · founded 2015](https://millionrounds.com/startup/no-no-no)
- [**Foxdo Oy** founded 2018](https://millionrounds.com/startup/foxdo-oy)

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