# Versus Africa: Market research, Lagos, Nigeria

> Versus Africa: Versus Africa is an end-to-end consumer insights platform that helps brands understand African markets and consumers. Based in Lagos, Nigeria.

Source: https://millionrounds.com/startup/versus-africa (Millionrounds; every figure on the page links to its filing or article)

Nigeria · [Market research startup](https://millionrounds.com/companies)

# Versus Africa

Versus Africa is an end-to-end consumer insights platform that helps brands understand African markets and consumers.

Email

Funding reported Last round: Seed

Market research Lagos, Nigeria

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Company summary

- **Founded:** 2019 7 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** 900k as listed, currency not stated
- **Last round:** Seed Aug 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Versus Africa has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Versus Africa

Versus Africa is an end-to-end consumer insights platform that helps brands understand African markets and consumers.

Based in Lagos, Nigeria, the company focuses on bridging the data and communication gap between local and global businesses operating in Africa. Founded as a Techstars 2019 cohort startup, Versus Africa aims to make African research more accessible, faster, and more affordable. The company utilizes a proprietary Listen & AskTM approach, combining online and offline data collection methods. Key services include a pan-African social listening tool, real-time market research, and consumer data integration. These offerings help brands navigate the complexities of local languages and cultures, providing actionable insights for market entry and expansion. Versus Africa has worked with notable brands like Pizza Hut and Vodacom, and has partnered with global agencies such as R/GA to enhance their campaigns.

## What company datasets say Versus Africa raised

Funding, as reported

Reported in all **900k** in the source's currency

Rounds **3**

Last round **Seed**

Last round date **Aug 2022**

Investors listed **3**

## On 2 portfolio pages

Investors who name them

- [Expert Dojo](https://millionrounds.com/fund/expert-dojo)
- [Adaverse](https://millionrounds.com/fund/adaverse)

Each firm lists Versus Africa on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers customer engagement market research platform market segmentation sentiments analysis enterprises brand performance tracking brand awareness influencer tracking information technology & services consumer behavior in africa financial services advertising & marketing social listening finance consumer opinion trends

Built with from their website

Google Tag Manager Amazon CloudFront Tableau WordPress.org Twitter Analytics Linkedin Insight Tag Google Ads YouTube Google Workspace CloudFlare

+8 more

Viewport Meta LinkedIn Ads Facebook SDK X (Twitter) Webflow Hosting Google Meet Fathom CloudFlare CDN

- **Sector:** Market research
- **Industry code:** NAICS 541910, 513210
- **Region:** Lagos
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/versus-africa)

## Market research in Nigeria

Startups like it

- [**GetFundedAfrica** Abeokuta · founded 2020](https://millionrounds.com/startup/getfundedafrica)

## Is this your company?

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