# velvetcase.com: Luxury goods & jewelry, Mumbai, India

> velvetcase.com: Velvetcase.com is an online marketplace based in Mumbai, specializing in curated, custom, and designer fine jewelry. Based in Mumbai, India.

Source: https://millionrounds.com/startup/velvetcase-com (Millionrounds; every figure on the page links to its filing or article)

India · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# velvetcase.com

Velvetcase.com is an online marketplace based in Mumbai, specializing in curated, custom, and designer fine jewelry.

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Funding reported Last round: Undisclosed round

Luxury goods & jewelry Mumbai, India

Company summary

- **Founded:** 2012 14 years old
- **Team:** 19 11 to 50 people
- **Funding reported:** 3M as listed, currency not stated
- **Last round:** Undisclosed round Jun 2016

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for velvetcase.com has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About velvetcase.com

Velvetcase.com is an online marketplace based in Mumbai, specializing in curated, custom, and designer fine jewelry.

Founded in April 2012 by Kapil Hetamsaria and Runit Shah, the company transitioned to a marketplace model in 2014-2015, allowing over 180 jewelry retailers and designers to sell their creations while maintaining their brand identities. Velvetcase operates under the philosophy of "Design First," focusing on mass customization to provide a personalized shopping experience. The platform features a diverse range of services, including a global designer marketplace, tailor-made jewelry options, and customer-submitted design conversions. Customers can personalize their jewelry by selecting materials and designs, and the company offers a lifetime exchange policy along with a zero inventory model. Velvetcase.com showcases a wide array of fine jewelry, including necklaces, earrings, rings, and bracelets, crafted from various materials like gold, platinum, silver, and diamonds. The company serves jewelry enthusiasts across multiple countries, connecting them with both international designers and local artisans.

## What company datasets say velvetcase.com raised

Funding, as reported

Reported in all **3M** in the source's currency

Rounds **2**

Last round **Undisclosed round**

Last round size **1.5M**

Last round date **Jun 2016**

Investors listed **8**

## On a portfolio page

Investors who name them

- [Tuscan Ventures](https://millionrounds.com/fund/tuscan-ventures)

Each firm lists velvetcase.com on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

fashion luxury goods personalised jewellery consumers accessories refined sustainable materials ethical production information technology & services elegance style minimalist luxury silver information technology discreet branding luxury fashion

Built with from their website

LiteSpeed WordPress.org Font Awesome Viewport Meta Priority Hints Google Font API imagesLoaded FitVids.JS Woo Commerce MySQL

+8 more

PrimeNG Mobile Friendly Open Graph jQuery RSS Yoast SEO Yoast MailChannels

- **Sector:** Luxury goods & jewelry
- **Industry code:** NAICS 448310, 454110, SIC 3999, 5944
- **Region:** Maharashtra
- **Revenue:** 2.4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/velvetcase)

## Luxury goods & jewelry in India

Startups like it

- [**Melorra** Bengaluru · founded 2015 *Raised*](https://millionrounds.com/company/melorra)
- [**Kushals Fashion Jewellery** Bengaluru · founded 2006](https://millionrounds.com/startup/kushals-fashion-jewellery)
- [**eské** Mumbai · founded 2012](https://millionrounds.com/startup/esk)
- [**Eternz** Bengaluru · founded 2023](https://millionrounds.com/startup/eternz)
- [**PALMONAS** Pune · founded 2022](https://millionrounds.com/startup/palmonas)
- [**Jaipur Watch Company** Jaipur · founded 2013](https://millionrounds.com/startup/jaipur-watch-company)
- [**Amama Jewels** New Delhi · founded 2017](https://millionrounds.com/startup/amama-jewels)
- [**Abdesigns Jewellery** Surat · founded 2016](https://millionrounds.com/startup/abdesigns-jewellery)

## Is this your company?

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