# USTRAA : Grooming For Men: Cosmetics, New Delhi, India

> USTRAA : Grooming For Men: USTRAA is an Indian men's grooming brand based in Delhi, founded in 2015. Based in New Delhi, India. Founded 2015.

Source: https://millionrounds.com/startup/ustraa-grooming-for-men (Millionrounds; every figure on the page links to its filing or article)

India · [Cosmetics startup](https://millionrounds.com/companies)

# USTRAA: Grooming For Men

USTRAA is an Indian men's grooming brand based in Delhi, founded in 2015.

Email

Funding reported Last round: Undisclosed round

Cosmetics New Delhi, India

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Company summary

- **Founded:** 2015 11 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** 168M as listed, currency not stated
- **Last round:** Undisclosed round Sept 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for USTRAA: Grooming For Men has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About USTRAA: Grooming For Men

USTRAA is an Indian men's grooming brand based in Delhi, founded in 2015.

The company operates as an online store, offering a wide range of grooming products designed to help men look their best. USTRAA's product categories include shaving essentials, beard care, hair care, body care, and fragrances. The brand emphasizes quality by promoting products that are free from sulphates, parabens, and harmful chemicals, and it highlights that its products are not tested on animals. In addition to retailing grooming products, USTRAA provides customer support and shares grooming tips and hacks to enhance the grooming experience for its customers. The brand targets individual male consumers, often referred to as "bros," and focuses on delivering stylish and effective grooming solutions. USTRAA is associated with Happily Unmarried Marketing Pvt. Ltd., and its team consists of approximately 74 to 250 employees.

## What company datasets say USTRAA: Grooming For Men raised

Funding, as reported

Reported in all **168M** in the source's currency

Rounds **1**

Last round **Undisclosed round**

Last round size **7.6M**

Last round date **Sept 2022**

Investors listed **3**

## The company, in detail

What they build

Known for

beard shampoo styling cream beauty products ayurvedic grooming solutions consumers men's grooming routine consumer men's skincare men's beauty products manufacturing hair care beard care night cream men's grooming for style men's grooming kit

Built with from their website

Amazon SES Amazon CloudFront PWA Google Workspace Viewport Meta Google Play Amazon Simple Email Service Google Meet Firebase React

+8 more

CAPTCHA Google Font API Unpkg Mobile Friendly styled-components Open Graph Amazon Route 53 Apple iOS

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, 456120, SIC 2044, 2844, 5999
- **Region:** Delhi
- **Revenue:** 9M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/ustraa)

## Cosmetics in India

Startups like it

- [**SUGAR Cosmetics** Mumbai · founded 2015 *Raised*](https://millionrounds.com/company/sugar-cosmetics)
- [**Peep Beauty** Startup *Raised*](https://millionrounds.com/company/peep-beauty)
- [**Primacy Industries Private Limited** Mangaluru · founded 2007](https://millionrounds.com/startup/primacy-industries-private-limited)
- [**82 E** Mumbai · founded 2021](https://millionrounds.com/startup/82-e)
- [**Vedic Cosmeceuticals Pvt Ltd** Noida · founded 2003](https://millionrounds.com/startup/vedic-cosmeceuticals-pvt-ltd)
- [**WishCare** Kolkata · founded 2019](https://millionrounds.com/startup/wishcare)
- [**Wikka - Potions for Aromatherapy** New Delhi · founded 2009](https://millionrounds.com/startup/wikka-potions-for-aromatherapy)
- [**The Good Glamm Group** New Delhi · founded 2021](https://millionrounds.com/startup/the-good-glamm-group-2)

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