# URBANPLAY: Design, Seoul, South Korea

> URBANPLAY: URBANPLAY is a South Korean company specializing in urban content and local branding. Based in Seoul, South Korea. Founded 2013.

Source: https://millionrounds.com/startup/urbanplay (Millionrounds; every figure on the page links to its filing or article)

South Korea · [Design startup](https://millionrounds.com/companies)

# URBANPLAY

URBANPLAY is a South Korean company specializing in urban content and local branding.

Funding reported Last round: Series A

Design Seoul, South Korea

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Company summary

- **Founded:** 2013 13 years old
- **Team:** 15 11 to 50 people
- **Funding reported:** 11.1B as listed, currency not stated
- **Last round:** Series A Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for URBANPLAY has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About URBANPLAY

URBANPLAY is a South Korean company specializing in urban content and local branding.

It operates as a city content management platform, focusing on lifestyle spaces, neighborhood revitalization, and spatial content planning. The company aims to create a city "OS" by integrating investment, planning, construction, and operation around contemporary lifestyle-oriented spaces. The core services offered by URBANPLAY include local branding, commercial district activation, space content planning, and urban content management. As an urban software developer, the company leverages IT technologies to innovate real estate business models and promote culturally sustainable cities. Its platform provides integrated online and offline services for lifestyle content creators, supporting the businessization of their products and services. URBANPLAY is also involved in local funding, subscription membership services, store IoT solutions, and online product sales linked with member benefits. Additionally, URBANPLAY develops and operates branded spaces and content-based urban projects, with initiatives like "Boundary Membership" and various project-related content. The company has experience in exhibition installation and design services, contributing to its diverse portfolio in urban development.

## What company datasets say URBANPLAY raised

Funding, as reported

Reported in all **11.1B** in the source's currency

Rounds **3**

Last round **Series A**

Last round size **6.4M**

Last round date **Nov 2021**

Investors listed **9**

## The company, in detail

What they build

Known for

event planning local events user experience local event count project management events marketing event management information technology & services productivity information technology digital ecosystem branding ip support event hosting digital media

Built with from their website

Adobe Google Tag Manager Amazon CloudFront NAVER Imweb Flow Font Awesome Google Workspace Viewport Meta Google Drive

+8 more

AutoCAD Google Meet OWL Carousel Google Forms Mobile Friendly Strato Lodash Bootstrap

- **Sector:** Design
- **Industry code:** NAICS 51, SIC 7375
- **Region:** Seoul
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/urbanplay)

## Design in South Korea

Startups like it

- [**Lumir** Seoul · founded 2014](https://millionrounds.com/startup/lumir-2)
- [**Apartmentary** founded 2015](https://millionrounds.com/startup/apartmentary)
- [**TIOR Studio** Seoul](https://millionrounds.com/startup/tior-studio)
- [**9px.inc** founded 2015](https://millionrounds.com/startup/9px-inc)
- [**The MOIM Company** Seoul · founded 2019](https://millionrounds.com/startup/the-moim-company)
- [**KIMU STUDIO** founded 2018](https://millionrounds.com/startup/kimu-studio)
- [**BAUERLAB** Seoul · founded 2020](https://millionrounds.com/startup/bauerlab)
- [**artshare** founded 2012](https://millionrounds.com/startup/artshare-3)

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