# Upside: Internet, Washington, United States

> Upside: Upside is a fintech and retail technology company based in San Francisco, with its headquarters in Washington, DC. Based in Washington, United States.

Source: https://millionrounds.com/startup/upside-8 (Millionrounds; every figure on the page links to its filing or article)

United States · [Internet startup](https://millionrounds.com/companies)

# Upside

Upside is a fintech and retail technology company based in San Francisco, with its headquarters in Washington, DC.

Funding reported Last round: Debt financing

Internet Washington, United States

Company summary

- **Founded:** 2016 10 years old
- **Team:** 310 201 to 1,000 people
- **Funding reported:** $165M in dollars
- **Last round:** Debt financing Apr 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Upside has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Upside

Upside is a fintech and retail technology company based in San Francisco, with its headquarters in Washington, DC.

Founded in 2015 and formerly known as GetUpside, Upside operates a two-sided cashback marketplace that connects consumers with brick-and-mortar retailers. The company aims to reduce everyday spending costs for consumers while increasing profits for merchants. As of 2023, Upside has a valuation of $1.5 billion and has distributed $300 million in cashback to users. The company offers two main platforms: the Upside Mobile App for consumers and a Retailer Platform for businesses. The mobile app allows users to earn cashback on gas, groceries, and dining, with features like personalized offers and receipt scanning. The Retailer Platform provides tools for businesses to create targeted promotions, track profits, and manage transaction data. Upside partners with over 50,000 retailers, including gas stations, grocery stores, restaurants, and hardware stores, serving a consumer base of 30–35 million across the United States.

## What company datasets say Upside raised

Funding, as reported

Reported in all **$165M** in dollars

Rounds **6**

Last round **Debt financing**

Last round size **$100M**

Last round date **Apr 2022**

Investors listed **4**

## Founders and team

From Upside's own website: 3 founders, 15 on the team.

**Alex Kinnier** Co-founder and Chief Executive Officer

**Rick McPhee** Co-founder and Chief Information Officer

**Wayne Lin** Co-founder and Chief Product Officer

- **Canisius R.** Vice President, Engineering
- **Colleen Murphy-Smith** Chief Commercial Officer at Motiva Enterprises LLC
- **Daryl Ribeiro** Chief Financial Officer
- **Jeanne Dewitt** Chief Operating Officer at Vercel
- **Kevin Hart** Chief Sales Officer
- **Kiki Burton** Chief Growth Officer
- **Laura Ricucci** Chief People Officer
- **Chad Crutchfield** VP, Strategic Partnerships
- **Chris Yager** Head of Engineering
- **Itamar Goldminz** VP, R&D Intelligence, Systems, and Enablement
- **Kristen Bierman** VP, Operations
- **Lily Oliver-Torres** VP, GTM Strategy and Operations
- **Rob Giannone** VP, Growth Marketing
- **Sue Chan** VP, Consumer Product Marketing
- **Sarah E.** Senior Android Engineer

## The company, in detail

What they build

Known for

mobile payments mobile apps consumers cash back app strategic partnerships market penetration strategies profitability measurement food waste reduction retail profit growth targeted promotions marketing services online grocery shopping enterprises incremental sales financial incentives digital marketplace

Built with from their website

GitHub Actions Google Maps accessiBe Docker Adobe Amazon DynamoDB Google Tag Manager Conga Suite Amazon CloudFront Canva

+8 more

Google Sheets dbt AWS Trusted Advisor Atlassian Twitter Analytics Google Ads 6sense AWS Control Tower

- **Sector:** Internet
- **Industry code:** NAICS 54161, 541810, 519290, SIC 7389, 7311, 7375
- **Region:** District of Columbia
- **Revenue:** $44M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/upside-83acdd0865)

## How it ended, so far

Exit

Exit Buyer Price When

Acquired [Envestnet](https://millionrounds.com/fund/envestnet) undisclosed Feb 2015

## Internet in United States

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