# Unmetric: Information technology & services, New York, United States

> Unmetric: Unmetric is a social media benchmarking and competitive intelligence platform that provides brands and agencies with data-driven insights to...

Source: https://millionrounds.com/startup/unmetric (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Unmetric

Unmetric is a social media benchmarking and competitive intelligence platform that provides brands and agencies with data-driven insights to enhance their social media strategies.

Funding reported Last round: Series B

Information technology & services New York, United States

Company summary

- **Founded:** 2011 15 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** $8.7M in dollars
- **Last round:** Series B Sept 2013

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Unmetric has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Unmetric

Unmetric is a social media benchmarking and competitive intelligence platform that provides brands and agencies with data-driven insights to enhance their social media strategies.

Founded in February 2011 and headquartered in New York, NY, Unmetric offers an enterprise SaaS platform that tracks social campaigns across major networks, helping brands assess their social media performance against industry trends and competitors. The platform features a range of services, including social benchmarking, competitive intelligence, content and campaign analysis, and automated reporting. It monitors public data from platforms like Twitter, Facebook, Instagram, and YouTube, analyzing content from over 100,000 qualified brands across more than 30 sectors. Unmetric serves hundreds of global brands and digital agencies, primarily in the B2B SaaS space, and continues to support digital marketers in optimizing their social media content through its integration with Falcon.io, now part of Cision.

## What company datasets say Unmetric raised

Funding, as reported

Reported in all **$8.7M** in dollars

Rounds **2**

Last round **Series B**

Last round size **$5.5M**

Last round date **Sept 2013**

Investors listed **2**

## The company, in detail

What they build

Known for

health care social media engagement consumers brand reputation monitoring customer engagement emerging threat detection media intelligence distribution manufacturing construction & real estate real-time alerts social media management content analysis education information technology & services financial services

Built with from their website

Adobe Google Tag Manager WordPress.org HREF Lang Google Workspace Bing Webmaster Tools CloudFlare Viewport Meta Adobe Experience Manager Google Meet

+8 more

CloudFlare CDN Microsoft Exchange MySQL Microsoft 365 Apps & Services Mobile Friendly Adobe Marketo Measure Hotjar Bing

- **Sector:** Information technology & services
- **Industry code:** NAICS 54161, 513210, 541910, SIC 7375
- **Region:** New York
- **Part of:** Platinum Equity
- **Revenue:** $3.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/unmetric)

## Information technology & services in United States

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## Is this your company?

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