# Unata: Consumer Services, Toronto, Canada

> Unata: Unata is a platform that provides Omni-commerce for retailers, connecting digital touchpoints to personalize shoppers’ experiences.

Source: https://millionrounds.com/startup/unata (Millionrounds; every figure on the page links to its filing or article)

Canada · [Consumer Services startup](https://millionrounds.com/companies)

# Unata

Unata is a platform that provides Omni-commerce for retailers, connecting digital touchpoints to personalize shoppers’ experiences.

Funding reported Last round: Seed

Consumer Services Toronto, Canada

Company summary

- **Founded:** 2009 17 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** 2.7M as listed, currency not stated
- **Last round:** Seed Jan 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Unata has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Unata raised

Funding, as reported

Reported in all **2.7M** in the source's currency

Rounds **2**

Last round **Seed**

Last round date **Jan 2015**

Investors listed **5**

## Founders and team

From Unata's own website: 1 founder, 11 on the team.

**Lily Sarafan** Co-founder and Executive Chair of TheKey

- **Chris Rogers** Chief Executive Officer and Chairperson
- **Mary Beth Laughton** President and CEO of REI
- **Anirban Kundu** Chief Technology Officer
- **Emily Reuter** Chief Financial Officer
- **Laura Jones** Chief Marketing Officer
- **Morgan Fong** Chief Legal and Global Affairs Officer
- **Ryan Hamburger** Chief Commercial Officer
- **John Adams** VP, Head of Product
- **Michael McLernon** VP, People
- **Tom Maguire** VP, Head of Operations
- **Ali Miller** General Manager of Advertising

## On 2 portfolio pages

Investors who name them

- [Sweet Farm Capital](https://millionrounds.com/fund/sweet-farm-capital)
- [Inflection Ventures](https://millionrounds.com/fund/inflection-ventures)

Each firm lists Unata on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Consumer Services in Canada

Startups like it

- [**VarageSale** Kitchener · founded 2012](https://millionrounds.com/startup/varagesale)
- [**Skymount Drones** Calgary · founded 2014](https://millionrounds.com/startup/skymount-drones)
- [**Advance Pest Control** Surrey · founded 2022](https://millionrounds.com/startup/advance-pest-control)
- [**Hiyu** West Vancouver · founded 2013](https://millionrounds.com/startup/hiyu)
- [**Calgary Trusted Cleaners** Calgary · founded 2013](https://millionrounds.com/startup/calgary-trusted-cleaners)
- [**évoilà5** Ville St-Laurent · founded 2013](https://millionrounds.com/startup/voil-5)
- [**Window and Door Guys** calgary · founded 2013](https://millionrounds.com/startup/window-and-door-guys)
- [**THE TEN SPOT beauty bar** Toronto · founded 2006](https://millionrounds.com/startup/the-ten-spot-beauty-bar)

## Is this your company?

Add your raise, your deck and your story, and put Unata in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)