# Two Circles: Marketing & advertising, London, United Kingdom

> Two Circles: Two Circles is an international sports and entertainment marketing agency founded in 2011, headquartered in London.

Source: https://millionrounds.com/startup/two-circles (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Marketing & advertising startup](https://millionrounds.com/companies)

# Two Circles

Two Circles is an international sports and entertainment marketing agency founded in 2011, headquartered in London.

Funding reported Last round: Venture (Round not Specified)

Marketing & advertising London, United Kingdom

Company summary

- **Founded:** 2011 15 years old
- **Team:** 2,400 1,000+ people
- **Funding reported:** 357.5M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Sept 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Two Circles has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Two Circles

Two Circles is an international sports and entertainment marketing agency founded in 2011, headquartered in London.

The company specializes in data-driven strategies to help sports organizations grow their audiences and revenues by understanding fan behavior. With 13 offices worldwide, Two Circles manages billions of fan data interactions for over 950 clients, including major leagues like the NFL, Premier League, and FIFA. The agency offers a range of services focused on audience and revenue growth, commercial strategy, rights management, and data technology. Their proprietary data analytics platform provides insights into fan behavior and sentiment, helping clients optimize their marketing efforts and enhance engagement. Two Circles also designs tailored content and digital marketing strategies to support its partners in achieving their commercial goals.

## What company datasets say Two Circles raised

Funding, as reported

Reported in all **357.5M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **317.5M**

Last round date **Sept 2024**

## Funding filed with regulators

Two Circles filed 4 raises, $130M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Dec 2024 **$33M** UK share allotment
- Oct 2024 **$95M** UK share allotment
- Mar 2024 **$1.4M** UK share allotment
- Jul 2021 **$1.3M** UK share allotment

## On a portfolio page

Investors who name them

- [Otro Capital](https://millionrounds.com/fund/otro-capital)

Each firm lists Two Circles on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

sports marketing analytics management consulting fan segmentation social media engagement consumers fan behavior insights sports sponsorship activation sponsorship revenue targeted marketing campaigns sports digital strategy sports fan engagement tools fan engagement campaigns fan analytics platform sports digital transformation strategy development fan engagement strategies

Built with from their website

Microsoft Azure Monitor GitHub Actions Google Maps Azure Devops Jira Service Management Adobe Marketo Engage Docker Amazon SES Amazon DynamoDB Google Tag Manager

+8 more

Salesforce Service Cloud Drift Microsoft Copilot Studio Adobe Experience Platform OneTrust Tech Risk & Compliance Tableau Microsoft Defender for Endpoint dbt

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54161, 541810, 71121, SIC 7389, 7311, 7941
- **Region:** England
- **Part of:** Charterhouse Capital Partners
- **Revenue:** 54M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/ssb)

## Marketing & advertising in United Kingdom

Startups like it

- [**Ogury** London · founded 2014 *Raised*](https://millionrounds.com/company/ogury)
- [**Mention Me** London · founded 2013 *Raised*](https://millionrounds.com/company/mention-me)
- [**Fetch** London · founded 2009](https://millionrounds.com/startup/fetch-13)
- [**digitalagency.com** Wadebridge · founded 1997](https://millionrounds.com/startup/digitalagency-com)
- [**tmp** London · founded 2002](https://millionrounds.com/startup/tmp)
- [**Adludio** London · founded 2015](https://millionrounds.com/startup/adludio)
- [**Weve** London · founded 2012](https://millionrounds.com/startup/weve-3)
- [**Ve Global** London · founded 2009](https://millionrounds.com/startup/ve-global)

## Is this your company?

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