# TripleLift: Marketing & Advertising, New York, United States

> TripleLift: TripleLift is the programmatic technology company for native, branded content and OTT. Based in New York, United States. Founded 2012.

Source: https://millionrounds.com/startup/triplelift (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & Advertising startup](https://millionrounds.com/companies)

# TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

Funding reported Last round: Private equity

Marketing & Advertising New York, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** 251 201 to 1,000 people
- **Funding reported:** $17M in dollars
- **Last round:** Private equity Mar 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for TripleLift has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say TripleLift raised

Funding, as reported

Reported in all **$17M** in dollars

Rounds **5**

Last round **Private equity**

Last round date **Mar 2021**

Investors listed **16**

SEC Form D **$14M sold, 2 filings, last Jun 2015**

## Founders and team

From TripleLift's own website: 7 on the team.

- **Dave Helmreich** Chief Executive Officer
- **Abby Hamilton** Chief People Officer
- **Benjamin Felix** Chief Marketing Officer
- **Matthew Novick** Chief Financial Officer
- **Rob Deichert** Chief Operating Officer
- **Timothy Jasionowski** Chief Product and Technology Officer
- **Scott Fletcher** General Counsel

## On 3 portfolio pages

Investors who name them

- [True Ventures](https://millionrounds.com/fund/true-ventures)
- [Colle Capital Partners](https://millionrounds.com/fund/colle-capital)
- [NextView Ventures](https://millionrounds.com/fund/nextview-ventures)

Each firm lists TripleLift on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Marketing & Advertising in United States

Startups like it

- [**SATORI** Houston · founded 2015](https://millionrounds.com/startup/satori)
- [**LivingSocial** Washington · founded 2007](https://millionrounds.com/startup/livingsocial)
- [**Seedtag** New York · founded 2014](https://millionrounds.com/startup/seedtag)
- [**Terminus** Atlanta · founded 2014](https://millionrounds.com/startup/terminus-2)
- [**MNTN** Austin (Remote) · founded 2009](https://millionrounds.com/startup/mntn)
- [**PureCars** Atlanta · founded 2007](https://millionrounds.com/startup/purecars)
- [**GumGum** Santa Monica · founded 2008](https://millionrounds.com/startup/gumgum)
- [**AdTheorent** New York · founded 2011](https://millionrounds.com/startup/adtheorent)

## Is this your company?

Add your raise, your deck and your story, and put TripleLift in front of investors. Or tell us what we have wrong.

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