# TRAY: Information technology & services, Coral Gables, United States

> TRAY: TRAY is a restaurant technology company based in Miami and Scottsdale, specializing in cloud-native, enterprise-class point-of-sale (POS) systems for...

Source: https://millionrounds.com/startup/tray (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# TRAY

TRAY is a restaurant technology company based in Miami and Scottsdale, specializing in cloud-native, enterprise-class point-of-sale (POS) systems for the hospitality industry.

Funding reported Last round: Seed

Information technology & services Coral Gables, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 74 51 to 200 people
- **Funding reported:** $6.8M in dollars
- **Last round:** Seed Aug 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for TRAY has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About TRAY

TRAY is a restaurant technology company based in Miami and Scottsdale, specializing in cloud-native, enterprise-class point-of-sale (POS) systems for the hospitality industry.

Founded in 2013 by CEO Peter Kellis, TRAY serves high-volume restaurant brands across the US, Canada, and the Middle East. The company offers a range of services, including cloud-based POS systems, handheld units, kitchen display systems, self-service kiosks, and online ordering platforms, all enhanced by AI-powered analytics. TRAY's technology is designed to be cloud-first and Android-enabled, allowing it to work with new hardware or upgrade legacy Windows machines. Its target customers include enterprise restaurant chains, multi-unit restaurants, entertainment centers, hotels, and non-profit organizations. The company has raised between $2 million and $11.75 million from various investors and employs around 58 people. In 2026, TRAY introduced an AI Intelligence Suite to help restaurants analyze data and optimize their operations.

## What company datasets say TRAY raised

Funding, as reported

Reported in all **$6.8M** in dollars

Rounds **5**

Last round **Seed**

Last round date **Aug 2019**

Investors listed **5**

## Founders and team

From TRAY's own website: 1 founder, 7 on the team.

**Peter Kellis** Founder & CEO

- **Amy West** COO
- **John McCarthy** VP Enterprise Sales
- **Mike Fine** VP of Sales
- **Prudvi Meka** Head of Engineering
- **Sean Doherty** Head of Product Management
- **Anna Masielo** General Manager at THE RUSH
- **Sarah Gaines** Customer Success Manager

## On a portfolio page

Investors who name them

- [Arcturus Venture](https://millionrounds.com/fund/arcturus-venture)

Each firm lists TRAY on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

mobile payments consumers kitchen display systems distribution foodservice enterprises hardware agnostic information technology & services cost savings financial services restaurants and other eating places self service third-party integrations android-based pos enterprise software information technology

Built with from their website

Google Tag Manager WordPress.org YouTube Google Workspace Viewport Meta Amazon S3 Google Meet Apache JMeter CloudFlare CDN Priority Hints

+8 more

CAPTCHA Google Font API Salesforce MySQL PrimeNG Jenkins Mobile Friendly Open Graph

- **Sector:** Information technology & services
- **Industry code:** NAICS 72251, 513210, 541512, SIC 5812
- **Region:** Florida
- **Revenue:** $2.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/tray)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
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- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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