# TRAEDE: Information technology & services, Copenhagen, Denmark

> TRAEDE: TRAEDE is a Denmark-based cloud ERP platform tailored for fashion and lifestyle brands. Based in Copenhagen, Denmark. Founded 2012.

Source: https://millionrounds.com/startup/traede (Millionrounds; every figure on the page links to its filing or article)

Denmark · [Information technology & services startup](https://millionrounds.com/companies)

# TRAEDE

TRAEDE is a Denmark-based cloud ERP platform tailored for fashion and lifestyle brands.

Funding reported Last round: Seed

Information technology & services Copenhagen, Denmark

Company summary

- **Founded:** 2012 14 years old
- **Team:** 27 11 to 50 people
- **Funding reported:** 3.1M as listed, currency not stated
- **Last round:** Seed Jan 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for TRAEDE has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About TRAEDE

TRAEDE is a Denmark-based cloud ERP platform tailored for fashion and lifestyle brands.

Founded in 2012 and headquartered in Copenhagen, the company offers an all-in-one solution that integrates sales, inventory, purchasing, fulfillment, and invoicing into a single system. TRAEDE features a built-in B2B portal, allowing brands to manage their operations efficiently. The platform supports both B2B and B2C sales, providing tools for opportunity tracking, order management, and real-time inventory management. It also automates invoicing and includes a customer relationship management (CRM) system. TRAEDE is accessible via web and mobile applications, including an iPad app for sales agents. The company utilizes AI and machine learning to enhance business automation and optimization. With over 200 brands worldwide using its services, TRAEDE primarily targets small to midsize companies in the fashion and lifestyle sectors, as well as businesses in retail, wholesale, and manufacturing. The platform enables these companies to streamline their operations and enhance their sales processes.

## What company datasets say TRAEDE raised

Funding, as reported

Reported in all **3.1M** in the source's currency

Rounds **4**

Last round **Seed**

Last round size **1.8M**

Last round date **Jan 2018**

Investors listed **3**

## Founders and team

From TRAEDE's own website: 3 founders, 4 on the team.

**Christopher Heilmann** CEO, Founder

**Esben Petersen** CTO, Founder

**Kian Bahari** CCO, CO-Founder

- **Rasmus Justesen** Head of customer success
- **Alexander Westerhoff** Senior Customer Success Manager
- **Alexeia Wiesner** Senior Full-stack developer
- **Lets Talk** Senior Full-stack developer

## On a portfolio page

Investors who name them

- [Stairways](https://millionrounds.com/fund/stairways)

Each firm lists TRAEDE on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

customizable reports fashion consumers real-time data product management inventory management wholesale trade enterprises trading platform automated invoicing information technology & services multi-location lifestyle brand management digital catalogs order tracking enterprise software

Built with from their website

HubSpot Sales Hub Amazon SES Google Tag Manager WordPress.org PWA Klaviyo Font Awesome YouTube MailChimp Google Workspace

+8 more

Viewport Meta CookieYes Amazon Simple Email Service AI Google Meet Priority Hints Google Font API Microsoft Exchange

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 513210, SIC 5099
- **Region:** Capital Region of Denmark
- **Part of:** Duett AS
- **Revenue:** 99k a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/traede)

## Information technology & services in Denmark

Startups like it

- [**Flatpay** Herlev · founded 2022 *Raised*](https://millionrounds.com/company/flatpay)
- [**Dreamdata** Copenhagen · founded 2018 *Raised*](https://millionrounds.com/company/dreamdata)
- [**Formalize** Copenhagen · founded 2021 *Raised*](https://millionrounds.com/company/formalize)
- [**spektr** Copenhagen · founded 2023 *Raised*](https://millionrounds.com/company/spektr)
- [**Complir** Copenhagen · founded 2024 *Raised*](https://millionrounds.com/company/complir)
- [**Leapwork** Kobenhavn · founded 2015 *Raised*](https://millionrounds.com/company/leapwork)
- [**Cardlay** Kobenhavn · founded 2016 *Raised*](https://millionrounds.com/company/cardlay)
- [**Configit** Kobenhavn · founded 2000 *Raised*](https://millionrounds.com/company/configit)

## Is this your company?

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