# Trada: Marketing & advertising, Longmont, United States

> Trada: Trada, Inc. was an advertising technology company based in Boulder, Colorado, founded in 2008. Based in Longmont, United States. Founded 2008.

Source: https://millionrounds.com/startup/trada (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Trada

Trada, Inc. was an advertising technology company based in Boulder, Colorado, founded in 2008.

Funding reported Last round: Undisclosed round

Marketing & advertising Longmont, United States

Company summary

- **Founded:** 2008 18 years old
- **Team:** 75 51 to 200 people
- **Funding reported:** $19M in dollars
- **Last round:** Undisclosed round Apr 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Trada has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Trada

Trada, Inc. was an advertising technology company based in Boulder, Colorado, founded in 2008.

It operated a crowdsourced paid search marketplace that managed pay-per-click (PPC) campaigns on platforms like Google and Yahoo/Bing. The company was known for its performance-based model, where a community of PPC experts, referred to as "Optimizers," competed to enhance advertisers' campaigns, aiming to improve return on investment. Trada specialized in PPC, Google AdWords, and search engine marketing, catering to both enterprise-level clients and small businesses. One of its notable offerings was PPCPath, a product designed to connect small business advertisers with the Optimizer community. The company raised over $20 million in funding, including investments from Google Ventures, but ceased operations on April 1, 2015.

## What company datasets say Trada raised

Funding, as reported

Reported in all **$19M** in dollars

Rounds **6**

Last round **Undisclosed round**

Last round size **$1.0M**

Last round date **Apr 2014**

Investors listed **8**

SEC Form D **$19M sold, 7 filings, last Apr 2014**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Matthew Harada** Executive Officer, Director i

On the board, as filed i *Richard Miner* *Seth Levine*

## The company, in detail

What they build

Known for

online advertising google ads consumers marketing information technology & services information technology google search ads saas advertising services internet ppc paid search marketing & advertising pay per click campaigns search engine marketing

Built with from their website

Amazon AWS

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, 519290, SIC 7311, 7375
- **Region:** Colorado
- **Revenue:** $16M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/trada)

## Marketing & advertising in United States

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## Is this your company?

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