# Traction: AgTech, Auburn, United States

> Traction: Traction provides farm management software that helps farmers plan, track, and analyze their operations. Based in Auburn, United States. Founded 2020.

Source: https://millionrounds.com/startup/traction-5 (Millionrounds; every figure on the page links to its filing or article)

United States · [AgTech startup](https://millionrounds.com/companies)

# Traction

Traction provides farm management software that helps farmers plan, track, and analyze their operations.

Funding reported Last round: Series A

AgTech Auburn, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 101 51 to 200 people
- **Funding reported:** $16M in dollars
- **Last round:** Series A May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Traction has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Traction raised

Funding, as reported

Reported in all **$16M** in dollars

Rounds **3**

Last round **Series A**

Last round date **May 2024**

Investors listed **5**

## On 5 portfolio pages

Investors who name them

- [Allos Ventures](https://millionrounds.com/fund/allos-ventures)
- [Elevate Ventures](https://millionrounds.com/fund/elevate-ventures-2)
- [Plymouth Growth](https://millionrounds.com/fund/plymouth-growth)
- [Riverside Acceleration Capital](https://millionrounds.com/fund/riverside-acceleration-capital)
- [Straylight Capital](https://millionrounds.com/fund/straylight-capital)

Each firm lists Traction on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## AgTech in United States

Startups like it

- [**Pattern Ag** Emeryville · founded 2018](https://millionrounds.com/startup/pattern-ag)
- [**GrainChain** McAllen · founded 2013](https://millionrounds.com/startup/grainchain)
- [**Tractor Zoom** West Des Moines · founded 2017](https://millionrounds.com/startup/tractor-zoom)
- [**Prairie Aquatech** Brookings · founded 2012](https://millionrounds.com/startup/prairie-aquatech)
- [**Vence** San Diego · founded 2016](https://millionrounds.com/startup/vence)
- [**Open Book Extracts** Roxboro · founded 2019](https://millionrounds.com/startup/open-book-extracts)
- [**Atarraya Inc** Plainfield · founded 2019](https://millionrounds.com/startup/atarraya-inc)
- [**Beam Circular** Modesto](https://millionrounds.com/startup/beam-circular)

## Is this your company?

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