# THISTM: Food & beverages, London, United Kingdom

> THISTM: THISTM is a leading plant-based food brand in the UK, founded in 2019 by Andy Shovel and Pete Sharman. Based in London, United Kingdom. Founded 2019.

Source: https://millionrounds.com/startup/this-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Food & beverages startup](https://millionrounds.com/companies)

# THISTM

THISTM is a leading plant-based food brand in the UK, founded in 2019 by Andy Shovel and Pete Sharman.

Funding reported Last round: Series C

Food & beverages London, United Kingdom

Company summary

- **Founded:** 2019 7 years old
- **Team:** 300 201 to 1,000 people
- **Funding reported:** 67.9M as listed, currency not stated
- **Last round:** Series C Jun 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for THISTM has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About THISTM

THISTM is a leading plant-based food brand in the UK, founded in 2019 by Andy Shovel and Pete Sharman.

The company focuses on creating high-protein, flavorful meat alternatives designed for meat-lovers who want to reduce their animal consumption without compromising on taste. Known legally as Plant Meat Limited, THISTM offers a variety of products, including plant-based sausages, crispy tenders, burgers, and bacon, as well as creative meal solutions like peanut butter chicken noodles and lettuce mince tacos. With a mission to change perceptions about plant-based food, THISTM has achieved impressive growth, reporting a 333% year-over-year increase in UK retail sales in 2021. The company is B-Corp accredited and employs between 51 and 200 people. Its products are available in over 10,000 distribution points across UK supermarkets and various restaurant chains, with plans to expand further into Europe. THISTM has raised approximately $70.77 million in funding to support its growth and innovation in the plant-based food sector.

## What company datasets say THISTM raised

Funding, as reported

Reported in all **67.9M** in the source's currency

Last round **Series C**

Last round size **15.8M**

Last round date **Jun 2024**

Investors listed **5**

## On 8 portfolio pages

Investors who name them

- [Planet First Partners](https://millionrounds.com/fund/planet-first-partners)
- [Gifted Ventures - The First Neurodiverse Investment Fund](https://millionrounds.com/fund/gifted-ventures-the-first-neurodiverse-investment-fund)
- [Seedcamp](https://millionrounds.com/fund/seedcamp)
- [Manta Ray Ventures](https://millionrounds.com/fund/manta-ray-ventures)
- [Veg Capital](https://millionrounds.com/fund/veg-capital)
- [Lever VC](https://millionrounds.com/fund/lever-vc)
- [Mudcake](https://millionrounds.com/fund/mudcake)
- [Rosebrook](https://millionrounds.com/fund/rosebrook)

Each firm lists THISTM on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

flavorful catering solutions food service customer satisfaction consumers plant-based food manufacturing plant-based kebabs vegan kebabs b12 fortified plant-based product development plant based distribution manufacturing foodservice dairy-free meat mimicry

Built with from their website

Google Maps Google Tag Manager WordPress.org PWA Google Workspace Viewport Meta Google Places Digital Ocean Spaces webpack Facebook SDK

+8 more

Google Meet React Microsoft Exchange Kantar Marketplace Microsoft 365 Apps & Services Mobile Friendly Bootstrap Open Graph

- **Sector:** Food & beverages
- **Industry code:** NAICS 31111, 311991, SIC 2099
- **Region:** England
- **Revenue:** 24M a year, as listed

## Food & beverages in United Kingdom

Startups like it

- [**Gousto** London · founded 2012 *Raised*](https://millionrounds.com/company/gousto)
- [**Taster** London · founded 2017 *Raised*](https://millionrounds.com/company/taster)
- [**itsu** London · founded 1997](https://millionrounds.com/startup/itsu)
- [**Matsmart - Motatos** London · founded 2014](https://millionrounds.com/startup/matsmart-motatos)
- [**Just Eat** London · founded 2009](https://millionrounds.com/startup/just-eat)
- [**TRIP** London · founded 2019](https://millionrounds.com/startup/trip)
- [**Swaledale Butchers** Skipton · founded 2009](https://millionrounds.com/startup/swaledale-butchers)
- [**Reformed** London · founded 2024](https://millionrounds.com/startup/reformed)

## Is this your company?

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