# Thingtesting: Online media, New York, United States

> Thingtesting: Thingtesting is a brand discovery and product review platform founded in 2018 and based in New York, NY. Based in New York, United States.

Source: https://millionrounds.com/startup/thingtesting (Millionrounds; every figure on the page links to its filing or article)

United States · [Online media startup](https://millionrounds.com/companies)

# Thingtesting

Thingtesting is a brand discovery and product review platform founded in 2018 and based in New York, NY.

Funding reported Last round: Seed

Online media New York, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 3 1 to 10 people
- **Funding reported:** $2.3M in dollars
- **Last round:** Seed Sept 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Thingtesting has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Thingtesting

Thingtesting is a brand discovery and product review platform founded in 2018 and based in New York, NY.

It helps modern consumers make informed shopping decisions by providing honest, user-generated reviews of emerging brands across various categories, including personal care, home decor, clothing, food, and tech. The platform attracts over 1 million monthly visitors who rely on it for authentic feedback and product research. In addition to consumer services, Thingtesting offers product testing tools for brands, allowing them to conduct campaigns and gather genuine feedback from users. This service helps brands enhance their market exposure and build trust with consumers. The company was acquired by ShopMy in February 2025, following a successful funding round that raised approximately $2.37 million from notable investors. Thingtesting's mission is to empower shoppers to make better choices by fostering transparency and authenticity in the online shopping experience.

## What company datasets say Thingtesting raised

Funding, as reported

Reported in all **$2.3M** in dollars

Rounds **3**

Last round **Seed**

Last round date **Sept 2022**

Investors listed **3**

## On 2 portfolio pages

Investors who name them

- [Squared Circles](https://millionrounds.com/fund/squared-circles)
- [2M2D](https://millionrounds.com/fund/2m2d)

Each firm lists Thingtesting on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

internet publishing online media media

Built with from their website

MailChimp Google Workspace CloudFlare Hubspot Google Meet Firebase CloudFlare CDN Twilio SendGrid Email Marketing Campaigns Stripe Cloudflare DNS

+4 more

Sendgrid Twilio SendGrid Email API Google Search Console Gmail

- **Sector:** Online media
- **Region:** New York

## Online media in United States

Startups like it

- [**Substack** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/substack)
- [**Particle** San Francisco *Raised*](https://millionrounds.com/company/particle)
- [**The Athletic** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/the-athletic)
- [**FreightWaves** Chattanooga · founded 2017 *Raised*](https://millionrounds.com/company/freightwaves)
- [**Kapwing** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/kapwing)
- [**Jobble** Boston · founded 2016 *Raised*](https://millionrounds.com/company/jobble)
- [**Exactuals** Los Angeles · founded 2011 *Raised*](https://millionrounds.com/company/exactuals)
- [**Zippia** San Mateo · founded 2015 *Raised*](https://millionrounds.com/company/zippia)

## Is this your company?

Add your raise, your deck and your story, and put Thingtesting in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)