# The Luupe: Photography, New York, United States

> The Luupe: The Luupe is a global creative production marketplace and community founded in 2019 by Keren Sachs. Based in New York, United States. Founded 2019.

Source: https://millionrounds.com/startup/the-luupe (Millionrounds; every figure on the page links to its filing or article)

United States · [Photography startup](https://millionrounds.com/companies)

# The Luupe

The Luupe is a global creative production marketplace and community founded in 2019 by Keren Sachs.

Funding reported Last round: Seed

Photography New York, United States

Company summary

- **Founded:** 2019 7 years old
- **Team:** 24 11 to 50 people
- **Funding reported:** $3.0M in dollars
- **Last round:** Seed Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for The Luupe has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About The Luupe

The Luupe is a global creative production marketplace and community founded in 2019 by Keren Sachs.

Based in New York City, it connects brands with a diverse network of women and non-binary photographers, directors, and video creators to produce authentic visual content. The company aims to streamline workflows for brands while supporting underrepresented creators. The Luupe operates through two main service pillars: a curated marketplace for licensing exclusive imagery and a creative network for hiring creators for custom projects. It offers features like end-to-end production management, custom creative briefs, and high-volume content creation. The platform also fosters a community for creators, providing networking opportunities, professional growth resources, and tools to enhance their income. The Luupe serves various sectors, including marketing and advertising, and partners with brands that prioritize diversity and authenticity, such as Peloton, Sweetgreen, and Facebook.

## What company datasets say The Luupe raised

Funding, as reported

Reported in all **$3.0M** in dollars

Rounds **2**

Last round **Seed**

Last round size **$3.0M**

Last round date **Nov 2021**

Investors listed **5**

## Founders and team

From The Luupe's own website: 3 on the team.

- **Ashley Hernández** Photographer & Director | London, UK
- **Iri Greco** Photographer & Director | Brooklyn, NY
- **Jenni Helin** Photographer & Director | London, UK

## The company, in detail

What they build

Known for

libraries creator economy consumers diverse creators project management brand content strategy marketing visual storytelling platform curated visuals sustainable creative businesses stock photos visual assets brand storytelling information technology & services content marketing advertising & marketing

Built with from their website

Adobe Google Tag Manager Amazon CloudFront PWA Google Cloud Stripe Payments Linkedin Insight Tag Google Workspace CloudFlare Viewport Meta

+8 more

LinkedIn Ads Google Drive Emotion Adobe Experience Manager Hubspot Cloudflare WAF Mapbox.js webpack

- **Sector:** Photography
- **Industry code:** NAICS 512110, 519290, SIC 7389, 7812, 7375
- **Region:** New York
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/the-luupe)

## Photography in United States

Startups like it

- [**VSCO** San Francisco · founded 2011](https://millionrounds.com/startup/vsco)
- [**Pictage, Inc.** Torrance · founded 2000](https://millionrounds.com/startup/pictage-inc-2)
- [**OnRequest Images** Seattle · founded 2002](https://millionrounds.com/startup/onrequest-images)
- [**WireImage** New York · founded 2001](https://millionrounds.com/startup/wireimage)
- [**Indepentent Contractor** Tucson](https://millionrounds.com/startup/indepentent-contractor)
- [**WedPics** Redwood City · founded 2010](https://millionrounds.com/startup/wedpics)
- [**Joy Album** San Francisco · founded 2017](https://millionrounds.com/startup/joy-album)
- [**LifePics Inc** Boulder · founded 2000](https://millionrounds.com/startup/lifepics-inc)

## Is this your company?

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