# The Insights Family: Market research, Manchester, United Kingdom

> The Insights Family: The Insights Family is a global leader in market intelligence focused on kids, teens, parents, and families.

Source: https://millionrounds.com/startup/the-insights-family (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Market research startup](https://millionrounds.com/companies)

# The Insights Family

The Insights Family is a global leader in market intelligence focused on kids, teens, parents, and families.

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Funding reported Last round: Undisclosed round

Market research Manchester, United Kingdom

Company summary

- **Founded:** 2017 9 years old
- **Team:** 30 11 to 50 people
- **Funding reported:** 7.8M as listed, currency not stated
- **Last round:** Undisclosed round Jan 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for The Insights Family has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About The Insights Family

The Insights Family is a global leader in market intelligence focused on kids, teens, parents, and families.

Founded in 2017 in Manchester, UK, the company provides real-time data on attitudes, behaviors, and consumption patterns across 22 countries. They operate a subscription-based platform that surveys around 750,000 family members annually, delivering insights across 28 verticals. Their services include a customizable data portal and analytics platform, offering deep insights into children's content preferences and consumer behavior among parents. The company conducts over 2 million annual surveys, ensuring ethical data collection and providing valuable market reports, campaign analyses, and customer profiling. The Insights Family serves over 100 clients, including major brands like LEGO, Warner Bros., and Nike, helping them make informed business decisions in the family market.

## What company datasets say The Insights Family raised

Funding, as reported

Reported in all **7.8M** in the source's currency

Rounds **2**

Last round **Undisclosed round**

Last round size **7.4M**

Last round date **Jan 2024**

Investors listed **2**

## The company, in detail

What they build

Known for

parent behavior analysis kids and parents analytics brand strategy support kids market research kids digital engagement family demographics market data for families marketing research and public opinion polling consumer trends in kids and parents services parenting lifestyle insights consumer insights consulting child product preferences family market segmentation parent purchasing habits

Built with from their website

CloudFlare Apple Business Manager CloudFlare CDN Microsoft Exchange Salesforce Microsoft 365 Apps & Services Cloudflare DNS GoDaddy Domains Amazon AWS Microsoft Exchange Online

+8 more

Microsoft 365 Outlook Microsoft Email Providers Mailgun GoDaddy Hosting Salesforce Sales Cloud Google Search Console Apple School Manager

- **Sector:** Market research
- **Industry code:** NAICS 541910, SIC 8732
- **Region:** England
- **Revenue:** 6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/the-insights-family)

## Market research in United Kingdom

Startups like it

- [**TruRating** London · founded 2014 *Raised*](https://millionrounds.com/company/trurating)
- [**Attest** London · founded 2015](https://millionrounds.com/startup/attest-2)
- [**Future Thinking UK (now Savanta)** London · founded 2015](https://millionrounds.com/startup/future-thinking-uk-now-savanta)
- [**Signify Research Ltd** Bedford · founded 2016](https://millionrounds.com/startup/signify-research-ltd)
- [**Qriously** London · founded 2010](https://millionrounds.com/startup/qriously)
- [**SBD Automotive** Milton Keynes · founded 1997](https://millionrounds.com/startup/sbd-automotive)
- [**Interact Analysis** Wellingborough · founded 2017](https://millionrounds.com/startup/interact-analysis)
- [**Tacit** London · founded 2013](https://millionrounds.com/startup/tacit-2)

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