# The Garden: Marketing & advertising, Collingwood, Australia

> The Garden: The Garden, formerly known as Social Garden, is a full-service performance marketing and media agency based in Melbourne, Australia.

Source: https://millionrounds.com/startup/the-garden-2 (Millionrounds; every figure on the page links to its filing or article)

Australia · [Marketing & advertising startup](https://millionrounds.com/companies)

# The Garden

The Garden, formerly known as Social Garden, is a full-service performance marketing and media agency based in Melbourne, Australia.

Funding reported Last round: Seed

Marketing & advertising Collingwood, Australia

Company summary

- **Founded:** 2013 13 years old
- **Team:** 91 51 to 200 people
- **Funding reported:** 320k as listed, currency not stated
- **Last round:** Seed Sept 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for The Garden has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About The Garden

The Garden, formerly known as Social Garden, is a full-service performance marketing and media agency based in Melbourne, Australia.

Established in 2013, the agency specializes in high-value lead generation and attributed sales for businesses with complex buying journeys. The Garden rebranded in 2024, expanding its mission to integrate data, creative, strategy, and technology into a comprehensive marketing operating system. The agency offers a range of services, including performance marketing across various platforms, high-value lead generation using AI-driven intelligence, marketing technology and automation, creative content strategy, and search engine marketing. The Garden primarily serves enterprise clients in sectors such as property, education, finance, aged care, automotive, and high-value direct-to-consumer brands. With a team of around 70-75 employees, the agency has achieved significant success, delivering over $2 billion in attributed sales and earning recognition as a Deloitte Tech Fast50 and AFR Fast100 company.

## What company datasets say The Garden raised

Funding, as reported

Reported in all **320k** in the source's currency

Last round **Seed**

Last round size **320k**

Last round date **Sept 2022**

## Founders and team

From The Garden's own website: 24 on the team.

- **George Glover** CEO
- **Jakob Harrison** Group CFO
- **Rebecca Tos** COO
- **Donna Harding** Head of People & Culture
- **Sam Gossage** Head of Marketing Automation
- **Adam Matejka** IT Officer
- **Beth O'Neill** Senior Media Manager
- **Catherine Baker** Client Manager
- **Fran Morabito** Client Manager
- **Gabe Mingorance** Solution Architect (AI Lead)
- **Gemma Lawrence** Director of CRO
- **Georgia Enright** Director of Media
- **Jonathan Tran** Senior Integration Specialist
- **Ketan Mahendra** Senior Performance Manager
- **Liam Johnson** Senior Performance Manager
- **Madison Stephens** Production Manager
- **Nik Sproal** Executive Director of AI
- **Owen Taffinder** Senior Marketing Automation Specialist

And 6 more on the team.

## The company, in detail

What they build

Known for

google ads consumers marketing email marketing construction & real estate enterprises social media marketing customer journey mapping education information technology & services first-party data harnessing content marketing financial services finance enterprise software retargeting

Built with from their website

Adobe Marketo Engage Google Tag Manager Salesforce Service Cloud WordPress.org Font Awesome YouTube Google Workspace Bing Webmaster Tools CloudFlare Viewport Meta

+8 more

Active Campaign WP Engine Hubspot AI Google Meet CloudFlare CDN Salesforce Marketing Cloud Intelligence OWL Carousel

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, SIC 7311
- **Region:** Victoria
- **Revenue:** 4.7M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/social-garden)

## Marketing & advertising in Australia

Startups like it

- [**Cuttable** South Yarra · founded 2023 *Raised*](https://millionrounds.com/company/cuttable)
- [**Fabulate** Sydney · founded 2017 *Raised*](https://millionrounds.com/company/fabulate)
- [**Bench Media** North Sydney · founded 2012](https://millionrounds.com/startup/bench-media)
- [**Mediaocean (Formerly BCC AdSystems)** Sydney · founded 1967](https://millionrounds.com/startup/mediaocean-formerly-bcc-adsystems)
- [**Edge** Melbourne · founded 2006](https://millionrounds.com/startup/edge-10)
- [**Robinhood Agency** Sydney](https://millionrounds.com/startup/robinhood-agency)
- [**Metigy** Sydney · founded 2015](https://millionrounds.com/startup/metigy)
- [**Pinpoint, a Mastercard company** Sydney · founded 1982](https://millionrounds.com/startup/pinpoint-a-mastercard-company)

## Is this your company?

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