# The Desire Company: Media production, Atlanta, United States

> The Desire Company: The Desire Company is a Chicago-based provider of expert-driven product videos and content designed to help shoppers make informed...

Source: https://millionrounds.com/startup/the-desire-company (Millionrounds; every figure on the page links to its filing or article)

United States · [Media production startup](https://millionrounds.com/companies)

# The Desire Company

The Desire Company is a Chicago-based provider of expert-driven product videos and content designed to help shoppers make informed purchase decisions.

Email

Funding reported Last round: Series B

Media production Atlanta, United States

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Company summary

- **Founded:** 2019 7 years old
- **Team:** 56 51 to 200 people
- **Funding reported:** $19M in dollars
- **Last round:** Series B May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for The Desire Company has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About The Desire Company

The Desire Company is a Chicago-based provider of expert-driven product videos and content designed to help shoppers make informed purchase decisions.

Founded by Eric Sheinkop, the company focuses on delivering authentic insights through credible industry experts. Their mission is to empower consumers by ensuring they are "informed, not influenced." The Desire Company offers a range of services, including high-converting product videos, online master classes, and a dedicated streaming channel called "Desire Co: Classes." These resources feature verified experts demonstrating products and sharing practical skills, making it easier for consumers to understand and trust the products they consider purchasing. The company serves both brands and consumers, helping advertisers build shopper confidence and supporting retailers in integrating expert content into their platforms.

## What company datasets say The Desire Company raised

Funding, as reported

Reported in all **$19M** in dollars

Rounds **4**

Last round **Series B**

Last round date **May 2024**

Investors listed **6**

## Founders and team

From The Desire Company's own website: 1 founder, 1 on the team.

**Best Buy** Julie W., Founder

- **Sleep Crown** Jonathan S., CEO

## On a portfolio page

Investors who name them

- [Cleveland Avenue](https://millionrounds.com/fund/cleveland-avenue)

Each firm lists The Desire Company on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

product storytelling consumers pet care celebrity reviews expert vetting process enterprises product reviews information technology & services content marketing industry professionals product review videos enterprise software consumer engagement information technology authentic reviews trust building

Built with from their website

Google Tag Manager parallax.js Amazon CloudFront Canva Squarespace ECommerce PWA Microsoft PowerPoint MailChimp Spotify Google Workspace

+8 more

CloudFlare Viewport Meta LinkedIn Ads Element UI Amazon S3 Google Meet CloudFlare CDN Priority Hints

- **Sector:** Media production
- **Industry code:** NAICS 541810, 512110, SIC 7389, 7311, 7812
- **Region:** Georgia
- **Revenue:** $25M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/the-desire-company)

## Media production in United States

Startups like it

- [**OZY Media** Mountain View · founded 2013 *Raised*](https://millionrounds.com/company/ozy-media)
- [**Applicaster** New York · founded 2009 *Raised*](https://millionrounds.com/company/applicaster)
- [**Ideas United** Atlanta · founded 2001 *Raised*](https://millionrounds.com/company/ideas-united)
- [**Real Vision** New York · founded 2014 *Raised*](https://millionrounds.com/company/realvision)
- [**Beautycon** Los Angeles · founded 2014 *Raised*](https://millionrounds.com/company/beautycon)
- [**Stringr** New York · founded 2014 *Raised*](https://millionrounds.com/company/stringr)
- [**CreatorUp** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/creatorup)
- [**Iyuno** Burbank · founded 1974](https://millionrounds.com/startup/iyuno)

## Is this your company?

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