# The Active Brands Group Scandinavia AB: Sporting goods, Stockholm, Sweden

> The Active Brands Group Scandinavia AB: The Active Brands Group Scandinavia AB (ABG) is an international "House of Brands" established in 2015...

Source: https://millionrounds.com/startup/the-active-brands-group-scandinavia-ab (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Sporting goods startup](https://millionrounds.com/companies)

# The Active Brands Group Scandinavia AB

The Active Brands Group Scandinavia AB (ABG) is an international "House of Brands" established in 2015, headquartered in Stockholm, Sweden.

Email

Funding reported Last round: Undisclosed round

Sporting goods Stockholm, Sweden

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Company summary

- **Founded:** 2014 12 years old
- **Team:** 14 11 to 50 people
- **Funding reported:** 3.8M as listed, currency not stated
- **Last round:** Undisclosed round Feb 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for The Active Brands Group Scandinavia AB has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About The Active Brands Group Scandinavia AB

The Active Brands Group Scandinavia AB (ABG) is an international "House of Brands" established in 2015, headquartered in Stockholm, Sweden.

The company operates in 30 countries and focuses on innovative products in the sports and health sectors. ABG has additional offices in Gothenburg, Helsinki, Oslo, Odense, Bangkok, and Shanghai. ABG manages its operations through four core business areas: Distribution, which involves warehousing and selling sports and health products to retailers in the Nordic and Southeast Asian markets; Brands, where it develops its own premium sports apparel and equipment; Sourcing, which supports Swedish sports brands in manufacturing clothing and accessories; and Investments, aimed at acquiring or partnering with brands for expansion. The company's brand portfolio includes well-known names like Kari Traa, Dæhlie, and Sweet Protection, serving leading retailers while also distributing globally. ABG covers the entire value chain from manufacturing to consumer sales, including e-commerce and marketing.

## What company datasets say The Active Brands Group Scandinavia AB raised

Funding, as reported

Reported in all **3.8M** in the source's currency

Rounds **1**

Last round **Undisclosed round**

Last round size **440k**

Last round date **Feb 2017**

Investors listed **4**

## The company, in detail

What they build

Known for

hospital & health care health care performance enhancement orthopedic support acquisitions sustainability custom-fit footwear sports products consumers ecommerce product innovation shoes house of brands sports retail marketing wholesale

Built with from their website

Shopify HTTP/3 Open Graph HSTS Paypal Google Search Console Microsoft 365 Shopify Product Reviews YouTube Google Workspace

+8 more

Shopify Custom Shopify Developer Platform reCAPTCHA CloudFlare Google Meet Viewport Meta Mobile Friendly Gmail

- **Sector:** Sporting goods
- **Industry code:** NAICS 33992, 315250, 424350, SIC 5099
- **Region:** Stockholm County
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/active-brands-group)

## Sporting goods in Sweden

Startups like it

- [**Radinn** Malmö · founded 2013](https://millionrounds.com/startup/radinn)
- [**Elevenate** Are · founded 2010](https://millionrounds.com/startup/elevenate)
- [**WS WeSports Group** Malmoe · founded 2019](https://millionrounds.com/startup/ws-wesports-group)
- [**deWiz Golf** founded 2019](https://millionrounds.com/startup/dewiz-golf)
- [**sportlala.se** Gothenburg · founded 2013](https://millionrounds.com/startup/sportlala-se)
- [**PS of Sweden AB** Stockholm · founded 2011](https://millionrounds.com/startup/ps-of-sweden-ab)
- [**Stellar Equipment** Are · founded 2015](https://millionrounds.com/startup/stellar-equipment)
- [**YELM Protection System** Stockholm · founded 2021](https://millionrounds.com/startup/yelm-protection-system)

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