# tex.tracer: Apparel & fashion, Amsterdam, Netherlands

> tex.tracer: tex.tracer, also known as Tex Tracer B.V., is a Dutch technology company based in Amsterdam, specializing in supply chain transparency for the...

Source: https://millionrounds.com/startup/tex-tracer (Millionrounds; every figure on the page links to its filing or article)

Netherlands · [Apparel & fashion startup](https://millionrounds.com/companies)

# tex.tracer

tex.tracer, also known as Tex Tracer B.V., is a Dutch technology company based in Amsterdam, specializing in supply chain transparency for the fashion and textile industry.

Funding reported Last round: Seed

Apparel & fashion Amsterdam, Netherlands

Company summary

- **Founded:** 2020 6 years old
- **Team:** 22 11 to 50 people
- **Funding reported:** 1.6M as listed, currency not stated
- **Last round:** Seed Mar 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for tex.tracer has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About tex.tracer

tex.tracer, also known as Tex Tracer B.V., is a Dutch technology company based in Amsterdam, specializing in supply chain transparency for the fashion and textile industry.

Founded in 2020, the company operates as a privately held SaaS platform and is committed to creating a better fashion ecosystem through authenticated transparency. As a Certified B Corporation, tex.tracer emphasizes social and environmental performance and has a presence in several European countries, including Belgium, Denmark, France, Norway, Sweden, and the United Kingdom. The company offers a blockchain-powered transparency platform that collects, verifies, and communicates environmental and social data from primary supply chain sources. Key features include data authentication, end-to-end mapping of product journeys, and consumer-facing tools like QR codes for tracing garment histories. Tex.tracer supports brands and retailers in complying with regulations and achieving sustainability goals, helping them mitigate risks and improve their environmental impact. With a target to map 10 billion products by 2030, tex.tracer is positioned as a vital resource for the modern fashion industry.

## What company datasets say tex.tracer raised

Funding, as reported

Reported in all **1.6M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **1.6M**

Last round date **Mar 2023**

Investors listed **3**

## Founders and team

From tex.tracer's own website: 2 founders, 7 on the team.

**Jolanda Kooi** Co-Founder & CEO

**Bart Westerman** Co-Founder

- **Chinmay Sahoo** Head of R&D
- **Mara Janssen** Head of Product & Data
- **Bieke Zorn** Junior Client Success Manager
- **Marise Arens** Junior Product Owner
- **Nikki Admiraal** UX/UI Designer
- **Swapnil Jain** Senior Architect
- **Vikrant Kadam** Senior Software Developer

## The company, in detail

What they build

Known for

information technology & services saas services computer software b2b retail apparel & fashion

Built with from their website

Google Tag Manager Amazon CloudFront YouTube CloudFlare Viewport Meta Webflow Hosting CloudFlare CDN CAPTCHA Google Font API Microsoft Exchange

+8 more

Microsoft Azure Microsoft 365 Apps & Services Mobile Friendly Mapbox Intercom Drupal Open Graph jQuery

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 51321, 315, SIC 7372, 23
- **Region:** North Holland
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/tex-tracer)

## Apparel & fashion in Netherlands

Startups like it

- [**Otrium** Amsterdam · founded 2017 *Raised*](https://millionrounds.com/company/otrium)
- [**Ace & Tate** Amsterdam · founded 2013](https://millionrounds.com/startup/ace-tate)
- [**The Fabricant** Amsterdam · founded 2018](https://millionrounds.com/startup/the-fabricant)
- [**The Next Closet** Amsterdam · founded 2013](https://millionrounds.com/startup/the-next-closet)
- [**merch.music** Rotterdam](https://millionrounds.com/startup/merch-music)
- [**LABFRESH** Amsterdam · founded 2017](https://millionrounds.com/startup/labfresh)
- [**MUD Jeans** Amsterdam · founded 2012](https://millionrounds.com/startup/mud-jeans-2)
- [**Soft Revolt** Amsterdam · founded 2020](https://millionrounds.com/startup/soft-revolt)

## Is this your company?

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