# Telaria: Marketing & advertising, New York, United States

> Telaria: Telaria, now part of Magnite, is a key player in the digital advertising technology sector, focusing on the sell-side of the advertising ecosystem.

Source: https://millionrounds.com/startup/telaria (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Telaria

Telaria, now part of Magnite, is a key player in the digital advertising technology sector, focusing on the sell-side of the advertising ecosystem.

Funding reported Last round: Undisclosed round

Marketing & advertising New York, United States

Company summary

- **Founded:** 2005 21 years old
- **Team:** 14 11 to 50 people
- **Funding reported:** $116M in dollars
- **Last round:** Undisclosed round Sept 2011

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Telaria has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Telaria

Telaria, now part of Magnite, is a key player in the digital advertising technology sector, focusing on the sell-side of the advertising ecosystem.

The company excels in connected TV (CTV) advertising and offers a range of solutions to help publishers maximize their advertising revenue. Telaria's services include CTV advertising solutions, a programmatic advertising platform, and Demand Manager Mobile, which enhances auction efficiency for mobile app publishers. The platform connects with a vast network of publishers, reaching over 520 million monthly active mobile consumers through partnerships with top-tier mobile apps. Notable collaborations include partnerships with Mediahuis Nederland, Impala Studios, and Slickdeals, as well as a significant alliance with Tapjoy to deliver premium mobile video inventory.

## What company datasets say Telaria raised

Funding, as reported

Reported in all **$116M** in dollars

Rounds **8**

Last round **Undisclosed round**

Last round size **$37M**

Last round date **Sept 2011**

Investors listed **11**

## Founders and team

From Telaria's own website: 7 on the team.

- **Michael Barrett** Chief Executive Officer
- **Katie Evans** President, Product & Operations
- **Sean Buckley** President, Revenue & Market Strategy
- **Aaron Saltz** Chief Legal Officer
- **Brian Gephart** Chief Financial Officer
- **David Buonasera** Chief Technology Officer
- **Shawna Hughes** Chief People Officer

## On 2 portfolio pages

Investors who name them

- [W Capital Partners](https://millionrounds.com/fund/w-capital-partners)
- [Ecoloce](https://millionrounds.com/fund/ecoloce)

Each firm lists Telaria on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

audience data ad revenue maximization ctv monetization cross-device targeting identity resolution consumers customer engagement ad transaction volume first-party data cross-format advertising advertiser partnerships distribution inventory management ad tech solutions data management platform enterprises

Built with from their website

Adobe Marketo Engage Adobe Google Workspace Google Meet Twilio SendGrid Email Marketing Campaigns Amazon Route 53 Slack Salesforce Marketing Cloud Account Engagement DocuSign Amazon AWS

+6 more

Sendgrid Mailchimp Mandrill AWS Cloud Twilio SendGrid Email API Google Search Console Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, 518210, SIC 7375, 7311
- **Region:** New York
- **Part of:** Magnite
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/telaria)

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

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