# Technorati: Marketing & advertising, San Francisco, United States

> Technorati: Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.

Source: https://millionrounds.com/startup/technorati (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Technorati

Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.

Funding reported Last round: Series D

Marketing & advertising San Francisco, United States

Company summary

- **Founded:** 2002 24 years old
- **Team:** 21 11 to 50 people
- **Funding reported:** $32M in dollars
- **Last round:** Series D Oct 2009

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Technorati has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Technorati

Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.

Initially, it started as a blog search engine, indexing millions of posts and providing analytics for bloggers. Over the years, Technorati transitioned into an advertising technology platform, focusing on programmatic revenue solutions for publishers. The company developed several key products, including SmartWrapper, an agnostic header bidding management tool, and Contango, a platform for managing demand partnerships in real time. Technorati's offerings aimed to support publishers and content creators by enhancing their advertising capabilities and maximizing revenue. In 2016, Technorati was acquired by Synacor for $3 million, marking the end of its independent operations.

## What company datasets say Technorati raised

Funding, as reported

Reported in all **$32M** in dollars

Rounds **7**

Last round **Series D**

Last round size **$2.0M**

Last round date **Oct 2009**

Investors listed **6**

SEC Form D **$9.6M sold, 2 filings, last Dec 2009**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **John L. Winkenbach** Executive Officer i
- **Richard Jalichandra** Executive Officer, Director i

On the board, as filed i *Andreas B. Stavropoulos* *David L. Sifry* *Joi L. Ito* *Ryan B. McIntyre* *Sanford L. Robertson* *Steven B. Katinsky*

## The company, in detail

What they build

Known for

consumers information technology & services information technology advertising services search internet online advertising programmatic buying marketing & advertising consumer internet b2b advertising services

Built with from their website

Google Tag Manager Clarity SDM Google Workspace Taboola Viewport Meta Varnish Google Meet Twilio SendGrid Email Marketing Campaigns Mobile Friendly Open Graph

+8 more

Technorati Microsoft Clarity Slack Sendgrid Nginx Twilio SendGrid Email API Google Search Console Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 51621, 541810, SIC 7375, 7311
- **Region:** California
- **Part of:** Centre Lane Partners, LLC
- **Revenue:** $5.6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/technorati)

## Marketing & advertising in United States

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