# Tapcart: Information technology & services, Santa Monica, United States

> Tapcart: Tapcart is a mobile commerce SaaS platform founded in 2017 that empowers Shopify merchants to create, launch, and manage fully native iOS and...

Source: https://millionrounds.com/startup/tapcart (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Tapcart

Tapcart is a mobile commerce SaaS platform founded in 2017 that empowers Shopify merchants to create, launch, and manage fully native iOS and Android mobile apps without the need for custom coding.

Funding reported Last round: Series B

Information technology & services Santa Monica, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 69 51 to 200 people
- **Funding reported:** $80M in dollars
- **Last round:** Series B Jun 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Tapcart has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Tapcart

Tapcart is a mobile commerce SaaS platform founded in 2017 that empowers Shopify merchants to create, launch, and manage fully native iOS and Android mobile apps without the need for custom coding.

The company, based in Santa Monica, California, was established by Eric Netsch and Sina Mobasser to address mobile commerce challenges for brands. The platform features a drag-and-drop App Studio, allowing marketing teams to customize app design and content independently. Key capabilities include AI-powered personalization for campaigns and product recommendations, push notifications for customer engagement, and in-app analytics for performance tracking. Tapcart integrates seamlessly with Shopify, supporting over 2,000 brands and processing more than $9 billion in mobile commerce sales. The company focuses on helping Direct-to-Consumer retailers enhance their mobile presence and improve customer retention.

## What company datasets say Tapcart raised

Funding, as reported

Reported in all **$80M** in dollars

Rounds **5**

Last round **Series B**

Last round size **$50M**

Last round date **Jun 2021**

Investors listed **10**

SEC Form D **$96M sold, 3 filings, last Jul 2021**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Eric Netsch** Executive Officer, Director, Promoter i
- **Sina Mobasser** Executive Officer, Director, Promoter i

On the board, as filed i *Avneet Pujji* *Christopher Farmer*

## On 5 portfolio pages

Investors who name them

- [amplify.la](https://millionrounds.com/fund/amplify-la)
- [Rosecliff Ventures](https://millionrounds.com/fund/rosecliff)
- [Left Lane Capital](https://millionrounds.com/fund/left-lane-capital)
- [Hickory Falls Ventures](https://millionrounds.com/fund/hickory-falls-ventures)
- [Resolved](https://millionrounds.com/fund/resolved)

Each firm lists Tapcart on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

user experience app store optimization mobile apps consumers customer engagement branded coupons shopify enterprises dynamic layouts mobile optimization dtc brands app content management information technology & services user retention app analytics mobile shopping experience

Built with from their website

Adobe Marketo Engage HubSpot Sales Hub Google Tag Manager Amazon CloudFront React Native Google Cloud Klaviyo JQuery 1.11.1 YouTube Google Workspace

+8 more

Xcode CloudFlare Viewport Meta Tapcart Google Play MongoDB CookieYes Element UI

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 51321, SIC 7375
- **Region:** California
- **Revenue:** $2.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/tapcart)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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