# Tacit: Market research, London, United Kingdom

> Tacit: Tacit® is a biometric research and emotional AI company based in London, founded in 2013 as a product of ID Guardian. Based in London, United Kingdom.

Source: https://millionrounds.com/startup/tacit-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Market research startup](https://millionrounds.com/companies)

# Tacit

Tacit® is a biometric research and emotional AI company based in London, founded in 2013 as a product of ID Guardian.

Email

Funding reported Last round: Seed

Market research London, United Kingdom

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Company summary

- **Founded:** 2013 13 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** 400k as listed, currency not stated
- **Last round:** Seed Jan 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Tacit has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Tacit

Tacit® is a biometric research and emotional AI company based in London, founded in 2013 as a product of ID Guardian.

The company focuses on helping organizations understand emotions and behavior through its advanced research platform, which supports biometric research, affective computing, and behavioral experiments. Tacit's software offers two modes: Tacit Lite, which includes features like facial coding, voice tone analysis, natural language processing, eye tracking, and body movement; and Tacit Pro, which adds physiological signals such as EEG, ECG, GSR, respiration, temperature, and oxygen saturation. The company also provides an API-based solution for integrating its platform into other systems, allowing for customized user experiences. Additionally, Tacit is developing a beta version called "Tacit 3.0," which combines generative AI with emotional analytics to enhance campaigns, products, and user interfaces. Tacit's platform is utilized by Fortune 100 companies and major consumer brands, offering valuable insights into customer thoughts and behaviors.

## What company datasets say Tacit raised

Funding, as reported

Reported in all **400k** in the source's currency

Last round **Seed**

Last round size **400k**

Last round date **Jan 2015**

## The company, in detail

What they build

Known for

health care enterprises data mining information technology & services age groups enterprise software information technology hospital & health care health saas services hardware software consulting biometrics baby products healthcare

Built with from their website

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+8 more

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- **Sector:** Market research
- **Industry code:** NAICS 513210, 541910
- **Region:** England

## Market research in United Kingdom

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