# Switchfly: Information technology & services, Denver, United States

> Switchfly: Switchfly is a travel experience platform and technology provider that specializes in customer loyalty, employee rewards, and travel commerce...

Source: https://millionrounds.com/startup/switchfly (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Switchfly

Switchfly is a travel experience platform and technology provider that specializes in customer loyalty, employee rewards, and travel commerce solutions for the global travel industry.

Funding reported Last round: Venture (Round not Specified)

Information technology & services Denver, United States

Company summary

- **Founded:** 2001 25 years old
- **Team:** 130 51 to 200 people
- **Funding reported:** $36M in dollars
- **Last round:** Venture (Round not Specified) Jan 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Switchfly has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Switchfly

Switchfly is a travel experience platform and technology provider that specializes in customer loyalty, employee rewards, and travel commerce solutions for the global travel industry.

Founded in 2003 and headquartered in Denver, Colorado, with a secondary location in San Francisco, Switchfly operates as a private B2B SaaS and PaaS entity. The company connects various travel partners, including airlines, hotels, and car rental agencies, to create a seamless digital experience. Switchfly offers a range of services, including white-label travel booking engines, dynamic packaging tools, and loyalty management systems. Their flagship products, Switchfly Loyalty and Switchfly Packaging, help businesses manage loyalty programs and create customized travel packages. The company also utilizes machine learning and AI for data analytics, providing clients with real-time access to global travel inventory. Switchfly serves a diverse clientele, including major airlines and financial services firms, enhancing travel experiences and driving revenue through improved engagement and loyalty solutions.

## What company datasets say Switchfly raised

Funding, as reported

Reported in all **$36M** in dollars

Last round **Venture (Round not Specified)**

Last round date **Jan 2019**

## Founders and team

From Switchfly's own website and the SEC filings it signed: 17 on the team.

- **Nowell Outlaw** Chief Executive Officer
- **Edward Estabrook** Chief Technology Officer
- **Michael Audia** Chief Financial Officer
- **Kerry Griffin** VP of Engineering Operations
- **Steve Schulthies** VP of Client Service Operations
- **Ashley Martinez** Director of Sales
- **Katrina Braman** Director, HR
- **Cady Wolf** Executive Officer i
- **Chris Boyd** Executive Officer i
- **Daniel Farrar** Executive Officer, Director i
- **Dario Ambrosini** Executive Officer i
- **Deren Baker** Executive Officer i
- **Elizabeth Santos** Executive Officer i
- **Jim O'Brien** Executive Officer i
- **John Swanciger** Executive Officer i
- **Karen Vergura** Executive Officer i
- **Owen Tran** Executive Officer i

On the board, as filed i *Bob Rees* *Cameron Lester* *John Balen* *Larry Bettino* *Spencer Rascoff*

## On 2 portfolio pages

Investors who name them

- [75 & Sunny](https://millionrounds.com/fund/75-and-sunny)
- [L Capital LLC](https://millionrounds.com/fund/l-capital-llc)

Each firm lists Switchfly on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

user experience travel loyalty packaging technology financial services travel loyalty programs consumers customer engagement membership organizations customer engagement tools enterprises api documentation travel ecommerce solutions airline loyalty solutions loyalty travel platform employee recognition travel benefits rewards points management information technology & services customizable travel experiences

Built with from their website

Jira Service Management Google Tag Manager UserWay Handlebars Atlassian DNS Made Easy Microsoft Active Directory Federation Services Linkedin Insight Tag MailChimp Google Workspace

+8 more

CloudFlare Viewport Meta LinkedIn Ads CSS Atlassian Cloud Groovy Hubspot Atlassian Confluence

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 51321, 56159, SIC 7375
- **Region:** Colorado
- **Revenue:** $19M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/switchfly)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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