# Swayable: Information technology & services, New York, United States

> Swayable: Swayable is a leading causal AI platform based in New York, specializing in creative pre-testing services for campaigns.

Source: https://millionrounds.com/startup/swayable (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Swayable

Swayable is a leading causal AI platform based in New York, specializing in creative pre-testing services for campaigns.

Funding reported Last round: Venture (Round not Specified)

Information technology & services New York, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 65 51 to 200 people
- **Funding reported:** $130K in dollars
- **Last round:** Venture (Round not Specified) Sept 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Swayable has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Swayable

Swayable is a leading causal AI platform based in New York, specializing in creative pre-testing services for campaigns.

Founded in 2017, the company operates as a public benefit corporation, focusing on effective truth-telling through the use of Randomized Controlled Trials (RCTs) and data science. Their primary offering is the Persuasion Intelligence platform, which conducts rapid, automated experiments to measure how media content influences public opinion. The platform allows marketers to test various creative assets, including videos, advertisements, and audio content, to identify the most effective messaging before launch. Swayable delivers insights quickly, providing data from thousands of participants in under 24 hours. Their services cater to major brands, agencies, foundations, and political campaigns, helping clients optimize their messaging for specific audience segments. Swayable's mission is to enhance social and economic progress by making scientific insights readily available to decision-makers in communications.

## What company datasets say Swayable raised

Funding, as reported

Reported in all **$130K** in dollars

Last round **Venture (Round not Specified)**

Last round date **Sept 2019**

Y Combinator **W18**

## Founders and team

From Swayable's own website: 1 founder, 12 on the team.

**James Slezak** Founder & CEO

- **Anshuk Gandhi** Chief Product Officer
- **Brian Lawrence** Chief Revenue Officer
- **Jenny Wall** Chief Growth Officer
- **Will Browne** Chief Technology Officer
- **Karla Partilla** Head of Enterprise Sales
- **Michael Baumer** VP, Data Science
- **Shane Mullane** VP, Partnerships
- **Sophie Jin** Head of Finance
- **Valentina Baraldi** VP, Strategy & Operations
- **Erica Seifert** Account Director
- **Liza Kozharinova** Product Manager
- **Zoe Frishberg** Product Manager

## On a portfolio page

Investors who name them

- [Recurring Capital Partners](https://millionrounds.com/fund/recurring-capital-partners)

Each firm lists Swayable on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

marketing information technology & services research saas services computer software b2b business intelligence platforms creativetesting

Built with from their website

Linkedin Sign-in Google Tag Manager UserWay WordPress.org Salesforce CRM Analytics Final Cut Pro X QuickBooks Adobe After Effects Hashnode Google Workspace

+8 more

CloudFlare Viewport Meta MongoDB CookieYes Element UI scikit-learn WP Engine Hubspot

- **Sector:** Information technology & services
- **Industry code:** NAICS 541910, 511210
- **Region:** New York

## Information technology & services in United States

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## Is this your company?

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