# Sure Petcare: Consumer goods, Cambridge, United Kingdom

> Sure Petcare: Sure Petcare, based in Cambridge, UK, is a global leader in smart pet technology products. Based in Cambridge, United Kingdom. Founded 2007.

Source: https://millionrounds.com/startup/sure-petcare (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Consumer goods startup](https://millionrounds.com/companies)

# Sure Petcare

Sure Petcare, based in Cambridge, UK, is a global leader in smart pet technology products.

Email

Funding reported Last round: Venture (Round not Specified)

Consumer goods Cambridge, United Kingdom

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Company summary

- **Founded:** 2007 19 years old
- **Team:** 29 11 to 50 people
- **Funding reported:** 8.6M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Dec 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Sure Petcare has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Sure Petcare

Sure Petcare, based in Cambridge, UK, is a global leader in smart pet technology products.

Founded in 2007 by Dr. Nick Hill, the company aims to enhance the lives of pets and their owners through innovative solutions. Originally known as SureFlap, it gained recognition for its microchip-operated cat flap, which allows pets to enter while keeping intruder animals out. In 2017, the company rebranded to reflect its broader range of connected pet products. Sure Petcare offers a variety of products, including microchip-operated pet doors, smart feeders, and connected devices that monitor pet health and behavior. Their solutions cater to pet owners, particularly those with multiple pets, and veterinary professionals. The company exports its products to over 35 countries, emphasizing safety, health monitoring, and convenience for pet care. As part of the Merck Animal Health ecosystem, Sure Petcare continues to innovate and support pet owners in providing the best care for their companions.

## What company datasets say Sure Petcare raised

Funding, as reported

Reported in all **8.6M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **8.6M**

Last round date **Dec 2025**

## The company, in detail

What they build

Known for

hardware activity sensors pet health management consumers pet safety technology pet care wireless connectivity remote access control manufacturing pet health analytics pet safety pet feeding solutions long-term activity tracking information technology & services multi-device integration pet behavior analysis

Built with from their website

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+8 more

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- **Sector:** Consumer goods
- **Industry code:** NAICS 33993, 334418, 339999, SIC 3699
- **Region:** England
- **Revenue:** 18.1M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/sure-petcare)

## Consumer goods in United Kingdom

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