# Supermetrics: Information technology & services, Helsinki, Finland

> Supermetrics: Supermetrics is a Finnish software company that specializes in marketing intelligence technology. Based in Helsinki, Finland. Founded 2013.

Source: https://millionrounds.com/startup/supermetrics (Millionrounds; every figure on the page links to its filing or article)

Finland · [Information technology & services startup](https://millionrounds.com/companies)

# Supermetrics

Supermetrics is a Finnish software company that specializes in marketing intelligence technology.

Email

Funding reported Last round: Series B

Information technology & services Helsinki, Finland

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Company summary

- **Founded:** 2013 13 years old
- **Team:** 380 201 to 1,000 people
- **Funding reported:** 43.5M as listed, currency not stated
- **Last round:** Series B Aug 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Supermetrics has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Supermetrics

Supermetrics is a Finnish software company that specializes in marketing intelligence technology.

Founded in 2013, it has grown to serve over 200,000 organizations across 120 countries. The company is headquartered in Helsinki, Finland, with additional offices in Dublin, Singapore, Vilnius, Amsterdam, and Melbourne. Supermetrics employs around 350–360 people and has achieved profitability, raising $51.3 million in funding. The core offering is the Supermetrics Marketing Intelligence Platform, an AI-powered, no-code solution that automates the collection, transformation, and delivery of marketing data from over 100 sources, including advertising platforms, analytics tools, and social media. This platform enables users to integrate data seamlessly into various analytics destinations like Google Sheets, BigQuery, and Tableau. Supermetrics focuses on making marketing data accessible for non-technical users, allowing them to analyze and report data efficiently without needing coding skills.

## What company datasets say Supermetrics raised

Funding, as reported

Reported in all **43.5M** in the source's currency

Rounds **2**

Last round **Series B**

Last round size **44M**

Last round date **Aug 2020**

Investors listed **6**

## On a portfolio page

Investors who name them

- [OpenOcean](https://millionrounds.com/fund/openocean)

Each firm lists Supermetrics on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

google ads marketing data optimization visualization tools consumers data governance cross-channel reporting data portability computer & network security multi-source data enterprises ga4 support cross-channel data no-code data management power bi data enrichment tools secure data transfer

Built with from their website

GitHub Actions Jira Service Management Docker Google Tag Manager Google Sheets WP-Oauth dbt Atlassian Google Cloud Google Ads

+8 more

Clarity SDM SAP Data Warehousing Rhino YouTube GitHub Google Workspace Pinterest CloudFlare

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 513210, SIC 7375, 7372
- **Revenue:** 89.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/supermetrics)

## Information technology & services in Finland

Startups like it

- [**Nosto** Helsinki · founded 2013 *Raised*](https://millionrounds.com/company/nosto)
- [**Quanscient** Tampere · founded 2021 *Raised*](https://millionrounds.com/company/quanscient)
- [**Aiven** Helsinki · founded 2016 *Raised*](https://millionrounds.com/company/aiven)
- [**Happeo** Helsinki · founded 2017 *Raised*](https://millionrounds.com/company/happeo)
- [**Eficode** Helsinki · founded 2005 *Raised*](https://millionrounds.com/company/eficode)
- [**Haltian** Oulu · founded 2012 *Raised*](https://millionrounds.com/company/haltian)
- [**AppFollow** Helsinki · founded 2015 *Raised*](https://millionrounds.com/company/appfollow)
- [**YAHAHA** Helsinki · founded 2020](https://millionrounds.com/startup/yahaha)

## Is this your company?

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