# Superfüds: Logistics & supply chain, Bogota, Colombia

> Superfüds: Superfüds is a Colombian B2B retail technology company and the largest online health food supermarket in Latin America. Based in Bogota, Colombia.

Source: https://millionrounds.com/startup/superf-ds (Millionrounds; every figure on the page links to its filing or article)

Colombia · [Logistics & supply chain startup](https://millionrounds.com/companies)

# Superfüds

Superfüds is a Colombian B2B retail technology company and the largest online health food supermarket in Latin America.

Funding reported Last round: Series A

Logistics & supply chain Bogota, Colombia

Company summary

- **Founded:** 2018 8 years old
- **Team:** 59 51 to 200 people
- **Funding reported:** 3.8M as listed, currency not stated
- **Last round:** Series A Jan 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Superfüds has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Superfüds

Superfüds is a Colombian B2B retail technology company and the largest online health food supermarket in Latin America.

Founded in 2016 and headquartered in Bogotá, the company focuses on building a Retail Operating System that supports emerging conscious consumer brands. Superfüds provides intelligent distribution, embedded financing, and data-driven sell-through acceleration to help these brands scale across the region. The company operates as a full-stack accelerator for brands and a B2B procurement platform for retailers. Its core services include intelligent distribution of wellness brands, financing for brand growth, and first-mile fulfillment. Superfüds offers over 350 references of conscious products, including superfoods, organic items, and eco-friendly goods, sold at wholesale prices. With a customer base of over 10,000 retailers, including corner stores and mass-market retailers, Superfüds is dedicated to democratizing access to natural and specialty products in Latin America.

## What company datasets say Superfüds raised

Funding, as reported

Reported in all **3.8M** in the source's currency

Last round **Series A**

Last round size **3.3M**

Last round date **Jan 2021**

## On a portfolio page

Investors who name them

- [Siddhi Capital](https://millionrounds.com/fund/siddhi-capital)

Each firm lists Superfüds on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

latin america underserved markets erp integration home care sustainable product distribution nutritional snacks payment solutions (payu latam) supply chain efficiency retail technology solutions order fulfillment consumers healthy lifestyle tips eco-friendly items alimentos saludables alternative medicine regional expansion shopping for health

Built with from their website

Amazon CloudFront HREF Lang PWA Google Workspace CloudFlare Viewport Meta Emotion webpack C3.js Google Meet

+8 more

CloudFlare CDN Priority Hints React CAPTCHA Cloudflare Insights Mobile Friendly WhatsApp Multilingual

- **Sector:** Logistics & supply chain
- **Industry code:** NAICS 49311, 51321, 522299, SIC 5191, 4225, 7372, 6141
- **Region:** Bogota

## Logistics & supply chain in Colombia

Startups like it

- [**Liftit** Bogota · founded 2017](https://millionrounds.com/startup/liftit)
- [**Carryt Ecommerce** Bogota · founded 2020](https://millionrounds.com/startup/carryt-ecommerce)
- [**Alfred** Bogota · founded 2019](https://millionrounds.com/startup/alfred-2)
- [**Teclogi** Bogota · founded 2019](https://millionrounds.com/startup/teclogi)
- [**Kargoru** Bogota · founded 2018](https://millionrounds.com/startup/kargoru)
- [**Naves Colombia** Bogota · founded 1986](https://millionrounds.com/startup/naves-colombia)
- [**Apix Logística Especializada** Cali · founded 2012](https://millionrounds.com/startup/apix-log-stica-especializada)
- [**OPL Carga** Floridablanca · founded 2006](https://millionrounds.com/startup/opl-carga)

## Is this your company?

Add your raise, your deck and your story, and put Superfüds in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)