# Strap: Information technology & services, Cincinnati, United States

> Strap: Strap is a software and analytics company based in Cincinnati, Ohio, founded in 2014. Based in Cincinnati, United States. Founded 2014.

Source: https://millionrounds.com/startup/strap (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Strap

Strap is a software and analytics company based in Cincinnati, Ohio, founded in 2014.

Funding reported Last round: Seed

Information technology & services Cincinnati, United States

Company summary

- **Founded:** 2014 12 years old
- **Team:** 6 1 to 10 people
- **Funding reported:** $1.3M in dollars
- **Last round:** Seed Dec 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Strap has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Strap

Strap is a software and analytics company based in Cincinnati, Ohio, founded in 2014.

The company specializes in wearable technology and mobile health data, providing solutions that turn wearable-device data into clean, actionable insights. One of Strap's key offerings is StrapMetrics, a cross-platform analytics SDK designed for wearable applications. This tool runs on smart wearable devices and delivers insights into user and application performance. Strap focuses on wearable analytics, personalization, and digital health, catering to developers, enterprises, brands, marketers, and advertisers looking to enhance customer experiences through human-activity and wearable-data signals.

## What company datasets say Strap raised

Funding, as reported

Reported in all **$1.3M** in dollars

Rounds **2**

Last round **Seed**

Last round size **$1.2M**

Last round date **Dec 2014**

Investors listed **8**

SEC Form D **$300K sold, 1 filing, last Nov 2014**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Patrick Henshaw** Executive Officer i
- **Steve Caldwell** Executive Officer i

## The company, in detail

What they build

Known for

health care digital health human data consumers enterprises internet of things information technology & services personalization enterprise software information technology hospital & health care health saas software insights analytics

- **Sector:** Information technology & services
- **Industry code:** NAICS 51321, SIC 7372
- **Region:** Ohio
- **Revenue:** $2.9M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/strap)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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