# Square Roots: Farming, Brooklyn, United States

> Square Roots: Square Roots is an urban indoor farming company founded in 2016 by Kimbal Musk and Tobias Peggs. Based in Brooklyn, United States. Founded 2016.

Source: https://millionrounds.com/startup/square-roots-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Farming startup](https://millionrounds.com/companies)

# Square Roots

Square Roots is an urban indoor farming company founded in 2016 by Kimbal Musk and Tobias Peggs.

Funding reported Last round: Undisclosed round

Farming Brooklyn, United States

Company summary

- **Founded:** 2016 10 years old
- **Team:** 160 51 to 200 people
- **Funding reported:** $90M in dollars
- **Last round:** Undisclosed round Apr 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Square Roots has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Square Roots

Square Roots is an urban indoor farming company founded in 2016 by Kimbal Musk and Tobias Peggs.

Based in Brooklyn, New York, the company focuses on providing fresh, sustainable, and pesticide-free produce to urban communities. Square Roots operates modular indoor farms that utilize hydroponic systems and advanced environmental control software to create optimal growing conditions year-round. The company offers a range of services, including modular indoor farming solutions, farm software for environmental control, and expert insights for food supply and research partners. Square Roots has also developed a "farming as a service" model, emphasizing the provision of farming expertise and infrastructure. A key aspect of their mission is the Next-Gen Farmer Training Program, which trains individuals in urban agriculture, preparing them to become future leaders in the industry. Square Roots is committed to addressing the inefficiencies of the traditional food system while ensuring that fresh, healthy food is accessible to urban communities worldwide.

## What company datasets say Square Roots raised

Funding, as reported

Reported in all **$90M** in dollars

Rounds **6**

Last round **Undisclosed round**

Last round size **$41M**

Last round date **Apr 2022**

Investors listed **14**

## On 4 portfolio pages

Investors who name them

- [City Light Capital](https://millionrounds.com/fund/city-light-capital)
- [Fantail Ventures](https://millionrounds.com/fund/fantail-ventures)
- [Mistral Equity Partners](https://millionrounds.com/fund/mistral-equity-partners)
- [Brad Keywell](https://millionrounds.com/fund/brad-keywell)

Each firm lists Square Roots on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

healthy food access forestry year-round production controlled environment agriculture consumers reduced land usage distribution farm management software scientific farming methods precision environment control modular farms crop management software food innovation greenhouse technology education agriculture technology

Built with from their website

Google Calendar Google Tag Manager Amazon CloudFront Envoy PWA MailChimp Google Workspace CloudFlare Viewport Meta New Relic Insights

+8 more

webpack Facebook SDK Webflow Hosting New Relic Google Meet CloudFlare CDN CAPTCHA Cloudflare Insights

- **Sector:** Farming
- **Industry code:** NAICS 111419, SIC 2030
- **Region:** New York
- **Revenue:** $1.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/square-roots-urban-growers)

## Farming in United States

Startups like it

- [**Oishii** Jersey City · founded 2016 *Raised*](https://millionrounds.com/company/oishii)
- [**80 Acres Farms** Hamilton · founded 2015 *Raised*](https://millionrounds.com/company/80-acres-farms)
- [**Hippo Harvest** Pescadero · founded 2019 *Raised*](https://millionrounds.com/company/hippo-harvest)
- [**Midwestern BioAg** Blue Mounds · founded 1983 *Raised*](https://millionrounds.com/company/midwestern-bioag)
- [**Terviva** Alameda · founded 2010 *Raised*](https://millionrounds.com/company/terviva)
- [**Farmobile** Leawood · founded 2013 *Raised*](https://millionrounds.com/company/farmobile)
- [**Farmer's Business Network, Inc.** San Mateo · founded 2014](https://millionrounds.com/startup/farmer-s-business-network-inc)
- [**Vestaron Crop Protection** Kalamazoo · founded 2005](https://millionrounds.com/startup/vestaron-crop-protection)

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