# Sportway: Media production, Stockholm, Sweden

> Sportway: Sportway is a global sports media and technology company based in Stockholm, Sweden, founded in 2014. Based in Stockholm, Sweden. Founded 2014.

Source: https://millionrounds.com/startup/sportway-2 (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Media production startup](https://millionrounds.com/companies)

# Sportway

Sportway is a global sports media and technology company based in Stockholm, Sweden, founded in 2014.

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Funding reported Last round: Venture (Round not Specified)

Media production Stockholm, Sweden

Company summary

- **Founded:** 2014 12 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** 24.2M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Jun 2026

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Sportway has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Sportway

Sportway is a global sports media and technology company based in Stockholm, Sweden, founded in 2014.

It specializes in fully automated video production of live sporting events, focusing on lower-tier leagues and youth sports divisions. The company has established itself as a leader in digital media rights, data, and production, operating in over 20 countries and covering more than 15 sports. Sportway produces approximately 250,000 live sporting events annually and has installed over 2,200 AI-powered camera systems worldwide. The company's core offerings include automated video production, live streaming solutions, media infrastructure management, and advanced analytics tools. Sportway's proprietary technology stack enables efficient production and distribution of sports content, enhancing fan engagement and viewer experience. With a workforce of 51–200 employees, Sportway maintains a strong presence in major European markets and collaborates with various sports federations, leagues, and media partners to deliver high-quality sports content.

## What company datasets say Sportway raised

Funding, as reported

Reported in all **24.2M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **24.2M**

Last round date **Jun 2026**

Investors listed **1**

## On a portfolio page

Investors who name them

- [Divigen AB](https://millionrounds.com/fund/divigen-ab)

Each firm lists Sportway on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

information technology & services saas services computer software b2b

Built with from their website

Atlassian MailChimp Atlassian Cloud Excel4Apps.NET AI Microsoft Exchange Microsoft 365 Apps & Services Cisco UCS Servers Brevo

+4 more

Microsoft Exchange Online Microsoft 365 Outlook Microsoft Email Providers

- **Sector:** Media production
- **Industry code:** NAICS 516210, 512110
- **Region:** Stockholm County
- **Part of:** Sportway Media Group

## Media production in Sweden

Startups like it

- [**DMC Production** Stockholm · founded 2016](https://millionrounds.com/startup/dmc-production-2)
- [**VOYD** Sundsvall · founded 2015](https://millionrounds.com/startup/voyd)
- [**Content Central - Sverige** Umea · founded 2013](https://millionrounds.com/startup/content-central-sverige)
- [**makthavare.se** Startup](https://millionrounds.com/startup/makthavare-se)
- [**Nenda** Stockholm · founded 2019](https://millionrounds.com/startup/nenda)
- [**Newstag - Official sponsor Expo 2020 Dubai** Stockholm · founded 2012](https://millionrounds.com/startup/newstag-official-sponsor-expo-2020-dubai)
- [**The Nuttery Entertainment** Karlstad · founded 2016](https://millionrounds.com/startup/the-nuttery-entertainment)
- [**Warp News** Stockholm · founded 2020](https://millionrounds.com/startup/warp-news)

## Is this your company?

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