# SportPursuit: Sporting goods, London, United Kingdom

> SportPursuit: SportPursuit is the UK’s first online private-sale sports website, established in 2011 and based in London. Based in London, United Kingdom.

Source: https://millionrounds.com/startup/sportpursuit (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Sporting goods startup](https://millionrounds.com/companies)

# SportPursuit

SportPursuit is the UK’s first online private-sale sports website, established in 2011 and based in London.

Funding reported Last round: Secondary market

Sporting goods London, United Kingdom

Company summary

- **Founded:** 2011 15 years old
- **Team:** 100 51 to 200 people
- **Funding reported:** 29.7M as listed, currency not stated
- **Last round:** Secondary market Jun 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for SportPursuit has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About SportPursuit

SportPursuit is the UK’s first online private-sale sports website, established in 2011 and based in London.

It operates a members-only flash sales platform that provides exclusive access to premium sports brands at significant discounts, often up to 70% off retail prices. In June 2022, SportPursuit merged with France-based Private Sport Shop to create the pan-European Sportscape Group. The platform features a wide range of sports essentials, including clothing, footwear, equipment, and nutrition for various activities such as running, cycling, swimming, and hiking. Members can take advantage of week-long flash sales that showcase products from over 1,000 top sport and outdoor brands. The service is designed to cater to individual customer preferences through a data-driven approach, helping brands manage excess inventory while reaching new customers. SportPursuit aims to be the go-to destination for sports and outdoor enthusiasts across the UK and Europe.

## What company datasets say SportPursuit raised

Funding, as reported

Reported in all **29.7M** in the source's currency

Rounds **7**

Last round **Secondary market**

Last round date **Jun 2021**

Investors listed **10**

## On a portfolio page

Investors who name them

- [Nucleus Adventure Capital](https://millionrounds.com/fund/nucleus-adventure-capital)

Each firm lists SportPursuit on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers information technology & services sporting goods manufacturing information technology ecommerce sporting goods b2c advertising tech e-commerce internet deals consumer internet sales flash sales retail

Built with from their website

Amazon SES Google Tag Manager Excel Impact Amazon CloudFront Google Sheets dbt Atlassian Paypal YouTube Google Workspace

+8 more

Viewport Meta LinkedIn Ads Amazon Simple Email Service Atlassian Confluence PostgreSQL Excel4Apps Facebook SDK Google Meet

- **Sector:** Sporting goods
- **Industry code:** NAICS 454110, 459110, SIC 5961, 5941
- **Region:** England
- **Revenue:** 88M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/sportpursuit)

## Sporting goods in United Kingdom

Startups like it

- [**CLASSIC FOOTBALL SHIRTS LIMITED** Huntingdon · founded 2015](https://millionrounds.com/startup/classic-football-shirts-limited)
- [**Silverfish UK Ltd** Saltash · founded 1999](https://millionrounds.com/startup/silverfish-uk-ltd)
- [**Griptonite** Newcastle upon Tyne · founded 2009](https://millionrounds.com/startup/griptonite)
- [**hylo** London · founded 2020](https://millionrounds.com/startup/hylo-3)
- [**MUOV** Slough · founded 2014](https://millionrounds.com/startup/muov)
- [**Rutland Cycling Ltd.** Northampton · founded 1981](https://millionrounds.com/startup/rutland-cycling-ltd)
- [**Jöttnar** Cardiff · founded 2011](https://millionrounds.com/startup/j-ttnar)
- [**Hytro** London · founded 2018](https://millionrounds.com/startup/hytro)

## Is this your company?

Add your raise, your deck and your story, and put SportPursuit in front of investors. Or tell us what we have wrong.

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