# SponsorUnited: Marketing & advertising, Stamford, United States

> SponsorUnited: SponsorUnited is a global sports and entertainment intelligence platform that specializes in sponsorship data. Based in Stamford, United States.

Source: https://millionrounds.com/startup/sponsorunited (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# SponsorUnited

SponsorUnited is a global sports and entertainment intelligence platform that specializes in sponsorship data.

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Funding reported Last round: Series A

Marketing & advertising Stamford, United States

Company summary

- **Founded:** 2016 10 years old
- **Team:** 400 201 to 1,000 people
- **Funding reported:** $39M in dollars
- **Last round:** Series A Nov 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for SponsorUnited has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About SponsorUnited

SponsorUnited is a global sports and entertainment intelligence platform that specializes in sponsorship data.

Founded in 2016 and publicly launched in 2018, the company is headquartered in Stamford, Connecticut. It has established itself as a key player in the Media and Information Services sector, employing around 402 to 490 people and raising over $39 million in funding. The platform operates on a subscription-based SaaS model, offering a comprehensive database that includes over 386,000 brands and 2.1 million deals. Users can access detailed profiles of sponsors and properties, competitive benchmarking reports, and real-time trends. Notable features include the SPND service, which provides financial terms for actual sponsorship deals, and the recent SponsorUnited 3.0 enhancement, which improves partnership intelligence. The company serves over 1,500 brands and properties across more than 25 countries, helping organizations optimize their marketing strategies and drive revenue through effective partnerships.

## What company datasets say SponsorUnited raised

Funding, as reported

Reported in all **$39M** in dollars

Rounds **4**

Last round **Series A**

Last round size **$35M**

Last round date **Nov 2022**

Investors listed **6**

SEC Form D **$40M sold, 7 filings, last Nov 2022**

## Founders and team

From SponsorUnited's own website and the SEC filings it signed: 1 founder, 7 on the team.

**Bob Lynch** [ Founder & CEO ]

- **Robert Lynch** CEO, SECRETARY i
- **Arjun Nadkarni** [ Chief Technology Officer ]
- **David Mann** [ Chief Financial Officer ]
- **Ido Birger** [ Chief Delivery Officer ]
- **Margaux Miller** [ Chief People Officer ]
- **Tim Braz** [ Chief Commercial Officer ]
- **Alain Benzaken** [ Chief Operating Officer ]

On the board, as filed i *Chris Mitchell*

## The company, in detail

What they build

Known for

pricing intelligence in-depth reporting consumers customer engagement sponsorship benchmarks sponsorship planning events real-time data marketing market segmentation rights holders client engagements deal pipeline market share analysis sponsorship sales partnership opportunities

Built with from their website

Wistia Google Tag Manager Amazon CloudFront Tableau Atlassian YouTube Google Workspace CloudFlare Viewport Meta Chart.Js

+8 more

Hubspot Breezy HR Webflow Hosting OpenAI AI Google Meet Microsoft Excel CloudFlare CDN

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54161, 51321, 541910, SIC 7375, 7372
- **Region:** Connecticut
- **Revenue:** $71M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/sponsorunited)

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