# Splitforce: Information technology & services, New York, United States

> Splitforce: Splitforce is A/B testing mobile apps. Based in New York, United States. Founded 2013. What Millionrounds holds on them, and what we have not seen.

Source: https://millionrounds.com/startup/splitforce (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Splitforce

Splitforce is A/B testing mobile apps.

Funding reported Last round: Seed

Information technology & services New York, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 1 1 to 10 people
- **Funding reported:** $150K in dollars
- **Last round:** Seed Jun 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Splitforce has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Splitforce

Splitforce is A/B testing mobile apps.

Make more delightful apps that earn more revenue through testing and optimization. Learn more at http://splitforce.com. In 2013, the world downloaded 70 million mobile apps that generated $26 billion in revenue. Mobile is everywhere, and an indispensable tool to engage and build loyalty among customers. The problem is customers are picky and impatient. With just one tap or swipe, mobile makes it easy for them to go elsewhere when they get impatient or frustrated. So how do you get it right? By listening to users, and they're talking to us everyday - through data. Obama's presidential campaign raised an additional $60 million in donations by A/B testing the campaign's website landing page. A/B testing for websites is great, but for release-software where new code can't be pushed everyday it requires a new approach. Splitforce is an A/B testing framework for apps built using native iOS, Android and the Unity game development engine. "Splitforce's commitment to continually test and optimize apps so that they deliver the best possible outcomes against business objectives is of paramount importance." -Barney Loehnis, Head of Digital (APAC) Ogilvy & Mather

## What company datasets say Splitforce raised

Funding, as reported

Reported in all **$150K** in dollars

Last round **Seed**

Last round size **$150K**

Last round date **Jun 2014**

SEC Form D **$150K sold, 1 filing, last Feb 2014**

## The company, in detail

What they build

Known for

consumers enterprises mobile optimization information technology & services big data app analytics personalization enterprise software information technology mobile analytics saas technology software e-commerce mobile commerce internet

- **Sector:** Information technology & services
- **Region:** New York

## How it ended, so far

Exit

Exit Buyer Price When

Acquired Localytics undisclosed Apr 2015

## Information technology & services in United States

Startups like it

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- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
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- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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