# SPINS: Market research, Chicago, United States

> SPINS: SPINS is a data, analytics, and technology platform based in Chicago, Illinois, specializing in the Natural, Organic, and Specialty Products industry.

Source: https://millionrounds.com/startup/spins (Millionrounds; every figure on the page links to its filing or article)

United States · [Market research startup](https://millionrounds.com/companies)

# SPINS

SPINS is a data, analytics, and technology platform based in Chicago, Illinois, specializing in the Natural, Organic, and Specialty Products industry.

Funding reported Last round: Private equity

Market research Chicago, United States

Company summary

- **Founded:** 1995 31 years old
- **Team:** 540 201 to 1,000 people
- **Funding reported:** $5.0M in dollars
- **Last round:** Private equity Jan 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for SPINS has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About SPINS

SPINS is a data, analytics, and technology platform based in Chicago, Illinois, specializing in the Natural, Organic, and Specialty Products industry.

Founded in 1995, SPINS transforms point-of-sale data from various retail channels into actionable insights and standardized product attributes, fostering a common language across the industry. The company offers a range of services, including its web-based platform SATORI for analytics and reporting, syndicated retail data analysis, and product attribute coding. SPINS also provides consulting services that encompass market analysis, promotion optimization, and retail strategy development. Recently, SPINS launched new commercial platforms to enhance shopper engagement and support omnichannel activation strategies. SPINS primarily serves B2B clients in the health and wellness sector, including emerging and established CPG brands, specialty and conventional retailers, and industry partners. By leveraging data intelligence, SPINS helps these stakeholders make informed decisions that promote growth in the market.

## What company datasets say SPINS raised

Funding, as reported

Reported in all **$5.0M** in dollars

Rounds **3**

Last round **Private equity**

Last round date **Jan 2021**

Investors listed **6**

## On 2 portfolio pages

Investors who name them

- [Teamworthy Ventures](https://millionrounds.com/fund/teamworthy-ventures)
- [Composite Ventures](https://millionrounds.com/fund/composite-ventures)

Each firm lists SPINS on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

destini commerce market trend detection retail channel analysis retail data consumers shelf space optimization growth consulting emerging brands support product attributes distribution growth analytics retailer performance metrics shelf performance analytics market share analysis product attribute claims analysis enterprises

Built with from their website

ChurnZero Docker Amazon SES Pendo. Amazon DynamoDB Drift Excel Impact Google Sheets Atlassian Power Query

+8 more

Google Cloud Microsoft PowerPoint 6sense MailChimp LinkedIn Ads MongoDB Google Cloud BigQuery Amazon Simple Email Service

- **Sector:** Market research
- **Industry code:** NAICS 54161, 541910, 51929, SIC 7375
- **Region:** Illinois
- **Revenue:** $59M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/spins)

## Market research in United States

Startups like it

- [**NewtonX** New York · founded 2017 *Raised*](https://millionrounds.com/company/newtonx)
- [**MakerSights** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/makersights)
- [**60 Decibels** New York · founded 2019 *Raised*](https://millionrounds.com/company/60-decibels)
- [**College Pulse** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/college-pulse)
- [**Hootology** New York · founded 2017 *Raised*](https://millionrounds.com/company/hootology)
- [**GroupSolver** Dover · founded 2014 *Raised*](https://millionrounds.com/company/groupsolver)
- [**Premise** New York · founded 2012](https://millionrounds.com/startup/premise-3)
- [**MRops, Inc.** Warrington · founded 2007](https://millionrounds.com/startup/mrops-inc)

## Is this your company?

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