# SPELL: Apparel & fashion, Byron Bay, Australia

> SPELL: SPELL is an Australian sustainable fashion brand based in New South Wales. Based in Byron Bay, Australia. Founded 2009.

Source: https://millionrounds.com/startup/spell-3 (Millionrounds; every figure on the page links to its filing or article)

Australia · [Apparel & fashion startup](https://millionrounds.com/companies)

# SPELL

SPELL is an Australian sustainable fashion brand based in New South Wales.

Funding reported Last round: Series A

Apparel & fashion Byron Bay, Australia

Company summary

- **Founded:** 2009 17 years old
- **Team:** 88 51 to 200 people
- **Funding reported:** 15M as listed, currency not stated
- **Last round:** Series A Jan 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for SPELL has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About SPELL

SPELL is an Australian sustainable fashion brand based in New South Wales.

Founded by two sisters on Australia’s east coast, it has become a globally recognized label in the apparel industry. As a Certified B Corporation, SPELL is committed to sustainability and reports annually on its environmental and social impact. The brand focuses on fashion and lifestyle apparel, offering a modern-bohemian style. SPELL designs its collections using circular, regenerative, or renewable fibers, emphasizing its dedication to sustainable practices. The product range includes women’s apparel and lifestyle-oriented collections, catering to customers in Australia and the United States.

## What company datasets say SPELL raised

Funding, as reported

Reported in all **15M** in the source's currency

Last round **Series A**

Last round size **15M**

Last round date **Jan 2019**

## The company, in detail

What they build

Known for

information technology & services financial services fintech saas services computer software b2b finance technology

Built with from their website

Trend Micro Email Security Google Tag Manager Errorception HREF Lang Paypal Clarity SDM Klaviyo Google Workspace CloudFlare Viewport Meta

+8 more

Element UI Facebook SDK OpenAI Google Meet Facebook Groups Priority Hints Google Font API Google Plus

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 5132
- **Region:** New South Wales
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/spell-4d80300b5f)

## Apparel & fashion in Australia

Startups like it

- [**Panache Haute Couture** Seven Hills · founded 2010](https://millionrounds.com/startup/panache-haute-couture)
- [**CAMILLA** Sydney · founded 2004](https://millionrounds.com/startup/camilla)
- [**GlamCorner** Sydney · founded 2012](https://millionrounds.com/startup/glamcorner)
- [**Fame and Partners** Sydney · founded 2013](https://millionrounds.com/startup/fame-and-partners)
- [**InStitchu** Sydney · founded 2012](https://millionrounds.com/startup/institchu)
- [**Bellroy** Melbourne · founded 2010](https://millionrounds.com/startup/bellroy)
- [**BlockTexx** Loganholme · founded 2018](https://millionrounds.com/startup/blocktexx)
- [**Aya (Aya)** founded 2024](https://millionrounds.com/startup/aya-aya)

## Is this your company?

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