# SparkToro: Information technology & services, Seattle, United States

> SparkToro: SparkToro is a B2B SaaS audience intelligence platform founded in 2017 by Rand Fishkin and Casey Henry. Based in Seattle, United States.

Source: https://millionrounds.com/startup/sparktoro (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# SparkToro

SparkToro is a B2B SaaS audience intelligence platform founded in 2017 by Rand Fishkin and Casey Henry.

Funding reported Last round: Angel

Information technology & services Seattle, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 5 1 to 10 people
- **Funding reported:** $1.3M in dollars
- **Last round:** Angel Jun 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for SparkToro has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About SparkToro

SparkToro is a B2B SaaS audience intelligence platform founded in 2017 by Rand Fishkin and Casey Henry.

The company aims to make high-quality market and audience research accessible to all organizations, not just those with large budgets. SparkToro's mission is to help users quickly identify where their target audiences engage online, enhancing the effectiveness of marketing efforts. The primary product is an online market research tool that utilizes a dataset of over 70 million public web and social profiles. Users can conduct audience research to find specific demographics and gain insights into their behaviors, such as the podcasts they listen to and the websites they visit. SparkToro offers various pricing plans, including a free option and paid plans ranging from approximately $150 to $600 per month. The platform is designed for marketers, entrepreneurs, product teams, and agencies looking to optimize their outreach and product development strategies.

## What company datasets say SparkToro raised

Funding, as reported

Reported in all **$1.3M** in dollars

Rounds **1**

Last round **Angel**

Last round size **$2.1M**

Last round date **Jun 2018**

Investors listed **35**

SEC Form D **$598K sold, 1 filing, last Apr 2018**

## Founders and team

From SparkToro's own website and the SEC filings it signed: 2 founders, 1 on the team.

**Rand Fishkin** CEO, Co-Founder *Named on its 2018 Form D*

**Casey Henry** CTO, Co-Founder *Named on its 2018 Form D*

- **Amanda Natividad** Chief Evangelist

## On a portfolio page

Investors who name them

- [75 & Sunny](https://millionrounds.com/fund/75-and-sunny)

Each firm lists SparkToro on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

audience data consumers target market customer personas keyword research audience behavior analysis marketing distribution market segmentation audience research brand awareness partnership opportunities content performance audience analysis saas marketing insights social media strategy

Built with from their website

Wistia Google Tag Manager WordPress.org Google Cloud Stripe Payments MailChimp Google Workspace CloudFlare Viewport Meta Google Sign-In

+8 more

Google Cloud Hosting Google Meet CloudFlare CDN Priority Hints CAPTCHA Google Font API Cloudflare Insights Mobile Friendly

- **Sector:** Information technology & services
- **Industry code:** NAICS 54161, 513210, 541910, SIC 7375
- **Region:** Washington
- **Revenue:** $1.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/sparktoro)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

Add your raise, your deck and your story, and put SparkToro in front of investors. Or tell us what we have wrong.

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