# Social Standards: Market research, Oakland, United States

> Social Standards: Social Standards is a consumer analytics platform that transforms social media data into actionable insights about brands, products, and...

Source: https://millionrounds.com/startup/social-standards (Millionrounds; every figure on the page links to its filing or article)

United States · [Market research startup](https://millionrounds.com/companies)

# Social Standards

Social Standards is a consumer analytics platform that transforms social media data into actionable insights about brands, products, and trends.

Funding reported Last round: Series B

Market research Oakland, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 15 11 to 50 people
- **Funding reported:** $13M in dollars
- **Last round:** Series B Nov 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Social Standards has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Social Standards

Social Standards is a consumer analytics platform that transforms social media data into actionable insights about brands, products, and trends.

The company specializes in decoding consumer sentiment and tracking emerging trends through organic social conversations across platforms like Instagram, Twitter, Facebook, and TikTok. Founded in 2011 and headquartered in Oakland, California, with an office in New York City, Social Standards employs a diverse team with expertise in technology, consulting, and market research. The company offers a proprietary consumer insights platform that structures over 350 million social media posts monthly, enabling businesses to measure market share and benchmark performance. Additionally, Social Standards provides real-time consulting workshops and advanced analytics tools to help brands decode customer sentiment and track trends. With strategic partnerships, including collaborations with Nielsen and direct integrations with major social media platforms, Social Standards empowers brands and investment firms to make data-driven decisions in a rapidly changing market.

## What company datasets say Social Standards raised

Funding, as reported

Reported in all **$13M** in dollars

Rounds **3**

Last round **Series B**

Last round size **$4.0M**

Last round date **Nov 2018**

Investors listed **6**

SEC Form D **$8.9M sold, 2 filings, last Nov 2018**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Devon Bergman** Executive Officer, Director i

On the board, as filed i *Jeff Pressman* *Matthew S. Johnson* *Odile Roujol*

## On 2 portfolio pages

Investors who name them

- [Keiretsu Capital](https://millionrounds.com/fund/keiretsu-capital)
- [Hidden River, LLC](https://millionrounds.com/fund/hidden-river-llc)

Each firm lists Social Standards on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers marketing insights information technology & services comparative analytics information technology wine & spirits consumer analytics saas business intelligence services social media insights consumer insights social media analytics travel & tourism internet

Built with from their website

Google Tag Manager Amazon CloudFront Google Workspace CloudFlare Viewport Meta Amazon S3 Google Meet Mobile Friendly Amazon Route 53 Animate.css

+7 more

Clearbit Amazon AWS cdnjs HSTS AWS Cloud jsDelivr Gmail

- **Sector:** Market research
- **Industry code:** NAICS 513210, 541910
- **Region:** California
- **Revenue:** $6.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/social-standards)

## Market research in United States

Startups like it

- [**NewtonX** New York · founded 2017 *Raised*](https://millionrounds.com/company/newtonx)
- [**MakerSights** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/makersights)
- [**60 Decibels** New York · founded 2019 *Raised*](https://millionrounds.com/company/60-decibels)
- [**College Pulse** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/college-pulse)
- [**Hootology** New York · founded 2017 *Raised*](https://millionrounds.com/company/hootology)
- [**GroupSolver** Dover · founded 2014 *Raised*](https://millionrounds.com/company/groupsolver)
- [**Premise** New York · founded 2012](https://millionrounds.com/startup/premise-3)
- [**MRops, Inc.** Warrington · founded 2007](https://millionrounds.com/startup/mrops-inc)

## Is this your company?

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