# Sneaks Up: Retail, Istanbul, Türkiye

> Sneaks Up: Sneaks Up is a premium sports retail brand based in Turkey, founded in 2014 and headquartered in Istanbul. Based in Istanbul, Türkiye. Founded 2014.

Source: https://millionrounds.com/startup/sneaks-up (Millionrounds; every figure on the page links to its filing or article)

Türkiye · [Retail startup](https://millionrounds.com/companies)

# Sneaks Up

Sneaks Up is a premium sports retail brand based in Turkey, founded in 2014 and headquartered in Istanbul.

Email

Funding reported Last round: Venture (Round not Specified)

Retail Istanbul, Türkiye

Follow Sneaks Up and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fsneaks-up)

Company summary

- **Founded:** 2014 12 years old
- **Team:** 750 201 to 1,000 people
- **Funding reported:** - none reported
- **Last round:** Venture (Round not Specified) May 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Sneaks Up has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Sneaks Up

Sneaks Up is a premium sports retail brand based in Turkey, founded in 2014 and headquartered in Istanbul.

As part of Ünal Group / Saha Mağazacılık A.Ş., it has established itself as a leading platform for sneakers and streetwear in Turkey. The company operates through physical stores, a mobile app, and an e-commerce site, offering a wide selection of sneakers, sports shoes, athletic apparel, streetwear, and accessories. The product range includes footwear and apparel for men, women, and children, featuring popular brands like Nike, Jordan, adidas, and Puma. Sneaks Up focuses on delivering a unique retail experience that blends functionality, style, and culture, particularly around sneaker and basketball culture. The brand also emphasizes exclusive collections and a customer loyalty program, with over 70 stores in major urban areas of Turkey and an online presence that reaches customers beyond the country. Sneaks Up is recognized as the Official Sponsor of the Turkey National Basketball Teams and has formed strategic partnerships with major global brands.

## What company datasets say Sneaks Up raised

Funding, as reported

The last round reported **Venture (Round not Specified)** May 2025

Last round date **May 2025**

## The company, in detail

What they build

Known for

street fashion user experience fashion consumers limited edition accessories customer engagement collectible items sports retail distribution inventory management market segmentation fashion trends performance sneakers youth culture sports apparel innovation

Built with from their website

Salesforce Service Cloud Salesforce Marketing Cloud Google Ads CloudFlare Fortinet FortiGate Apple Business Manager CloudFlare CDN Microsoft SQL Server Reporting Services Microsoft Exchange Criteo for Advertisers

+8 more

IBM Data Warehouse Salesforce MySQL Microsoft 365 Apps & Services Facebook Pixel Looker Studio Bing Cloudflare DNS

- **Sector:** Retail
- **Industry code:** NAICS 458110, SIC 5099
- **Region:** Istanbul
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/sneaks-up)

## Retail in Türkiye

Startups like it

- [**Opontia (acquired by Perfection)** Istanbul · founded 2021](https://millionrounds.com/startup/opontia-acquired-by-perfection)
- [**lidyana.com** Istanbul · founded 2012](https://millionrounds.com/startup/lidyana-com)
- [**Evidea** Istanbul · founded 2008](https://millionrounds.com/startup/evidea)
- [**Hipicon** Istanbul · founded 2016](https://millionrounds.com/startup/hipicon)
- [**Marketpaketi** Ankara · founded 2014](https://millionrounds.com/startup/marketpaketi)
- [**Voltrun** Istanbul · founded 2011](https://millionrounds.com/startup/voltrun)
- [**Smarkt Akıllı Alışveriş Teknolojileri A.Ş.** Izmir · founded 2021](https://millionrounds.com/startup/smarkt-ak-ll-al-veri-teknolojileri-a)
- [**Cepstop Elektronik** Istanbul · founded 2015](https://millionrounds.com/startup/cepstop-elektronik)

## Is this your company?

Add your raise, your deck and your story, and put Sneaks Up in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)