# Snafu Records: Music, Stockholm, Sweden

> Snafu Records: Snafu Records is a Swedish AI-enabled record label and music financing platform founded in 2018 and publicly launched in 2020.

Source: https://millionrounds.com/startup/snafu-records (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Music startup](https://millionrounds.com/companies)

# Snafu Records

Snafu Records is a Swedish AI-enabled record label and music financing platform founded in 2018 and publicly launched in 2020.

Email

Funding reported Last round: Undisclosed round

Music Stockholm, Sweden

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Company summary

- **Founded:** 2018 8 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** 17.1M as listed, currency not stated
- **Last round:** Undisclosed round Jun 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Snafu Records has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Snafu Records

Snafu Records is a Swedish AI-enabled record label and music financing platform founded in 2018 and publicly launched in 2020.

Headquartered in Stockholm, with operations in Los Angeles, it is recognized as the world’s first full-service, AI-driven record label. The company uses proprietary algorithms, including the EMMA (Early Music Momentum Algorithm), to identify undervalued and undiscovered artists by analyzing streaming platforms, social media, and blogs. Snafu Records offers two main business models: a traditional core label business that provides full-service support and a 50/50 split on recording royalties, and the Snafu Song Fund, which offers short-term cash advances for song licensing without taking ownership of masters. The company supports independent artists and labels, providing hands-on career assistance, data-driven analytics, and strategic growth capital. With a roster of over 300 artists and music streamed over 1 billion times annually, Snafu Records is committed to empowering artists through innovative financial solutions and data insights.

## What company datasets say Snafu Records raised

Funding, as reported

Reported in all **17.1M** in the source's currency

Rounds **5**

Last round **Undisclosed round**

Last round size **3.5M**

Last round date **Jun 2023**

Investors listed **16**

## Founders and team

From Snafu Records's own website: 12 on the team.

- **Ankit Desai** CEO
- **Mira Howard** COO
- **Ed Cregut** Head of Distribution
- **Alejandro Hernandez** A&R Manager
- **Aleksandra Kolobaeva** Product Manager
- **Daniela Santamaria** Marketing Manager
- **Important Notice** Senior Financial Controller
- **Luis Fernando Perez Ruiz** A&R Manager
- **Lukas Floding** Senior Financial Controller
- **Martin Jareman** Senior A&R Manager
- **Sandra Woo** A&R Manager
- **Vanessa Vitali** Business Analyst

## On 2 portfolio pages

Investors who name them

- [The Venture Collective](https://millionrounds.com/fund/the-venture-collective)
- [Spoti angels](https://millionrounds.com/fund/spoti-angels)

Each firm lists Snafu Records on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers artist advances music industry data analysis distribution performance analytics sound recording studios musicians social media marketing catalog growth information technology & services international artist support financial services finance data analytics in music global songwriting camps music collaboration

Built with from their website

Amazon SES Google Tag Manager Amazon CloudFront PWA Google Workspace Viewport Meta Lucide Amazon Simple Email Service webpack AI

+8 more

Google Meet Priority Hints React Mobile Friendly Create React App Open Graph Brevo Amazon Route 53

- **Sector:** Music
- **Industry code:** NAICS 51224, 512250, 523940, SIC 7819
- **Region:** Stockholm County
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/snafu-records)

## Music in Sweden

Startups like it

- [**TRACKLIB** Stockholm · founded 2014 *Raised*](https://millionrounds.com/company/tracklib)
- [**Epidemic Spaces** Stockholm](https://millionrounds.com/startup/epidemic-spaces)
- [**Starmony** Stockholm · founded 2019](https://millionrounds.com/startup/starmony)
- [**Amuse** Stockholm · founded 2015](https://millionrounds.com/startup/amuse-3)
- [**Freedrum Studio AB** Malmoe · founded 2019](https://millionrounds.com/startup/freedrum-studio-ab)
- [**Chapter Two** Stockholm · founded 2021](https://millionrounds.com/startup/chapter-two)
- [**Auddly** Stockholm · founded 2015](https://millionrounds.com/startup/auddly)
- [**Freshsound** Stockholm · founded 2020](https://millionrounds.com/startup/freshsound)

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