# smol: Chemicals, Crawley, United Kingdom

> smol: smol is a UK-based sustainable household cleaning company founded in 2018 by former Unilever experts Paula Quazi and Nick Green.

Source: https://millionrounds.com/startup/smol-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Chemicals startup](https://millionrounds.com/companies)

# smol

smol is a UK-based sustainable household cleaning company founded in 2018 by former Unilever experts Paula Quazi and Nick Green.

Funding reported Last round: Series B

Chemicals Crawley, United Kingdom

Company summary

- **Founded:** 2018 8 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** 42.2M as listed, currency not stated
- **Last round:** Series B May 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for smol has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About smol

smol is a UK-based sustainable household cleaning company founded in 2018 by former Unilever experts Paula Quazi and Nick Green.

The company focuses on providing eco-friendly homecare alternatives through a direct-to-consumer subscription model. smol manufactures concentrated cleaning products, including laundry capsules, dishwasher tablets, fabric conditioner, surface sprays, and hand sanitiser. These products are water-soluble, packaged in compact cardboard, and designed for letterbox delivery, which helps reduce plastic waste and carbon footprint. The mission of smol is to disrupt the cleaning industry by offering high-performance, sustainable products that are both affordable and effective. The company powers approximately 10 million washes per month across the UK, contributing to significant reductions in chemical, plastic, and animal fat usage. With around 120 employees, smol has raised substantial funding to support its growth and innovation in the household products market. The brand appeals to environmentally conscious households looking for convenient and effective cleaning solutions.

## What company datasets say smol raised

Funding, as reported

Reported in all **42.2M** in the source's currency

Last round **Series B**

Last round size **31.7M**

Last round date **May 2021**

## The company, in detail

What they build

Known for

consumers information technology & services b2c soap & cleaning product manufacturing chemicals e-commerce d2c internet consumer internet retail

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang PWA Klaviyo MailChimp Google Workspace Viewport Meta webpack Google Meet

+8 more

Twilio SendGrid Email Marketing Campaigns Priority Hints React Google Forms Mobile Friendly Multilingual Shopify Open Graph

- **Sector:** Chemicals
- **Industry code:** NAICS 325611, 454110, SIC 2841, 5961
- **Region:** England
- **Revenue:** 2.5M a year, as listed

## Chemicals in United Kingdom

Startups like it

- [**SugaROx** Harpenden · founded 2021 *Raised*](https://millionrounds.com/company/sugarox)
- [**Econic Technologies Ltd** Alderley Edge · founded 2011](https://millionrounds.com/startup/econic-technologies-ltd)
- [**Celtic Renewables** Grangemouth · founded 2012](https://millionrounds.com/startup/celtic-renewables)
- [**Wastefront** Sunderland · founded 2019](https://millionrounds.com/startup/wastefront)
- [**MiriusTM Global Hygiene Solutions** Coventry · founded 1963](https://millionrounds.com/startup/mirius-global-hygiene-solutions)
- [**Xampla** Cambridge · founded 2018](https://millionrounds.com/startup/xampla)
- [**Anaphite** Bristol · founded 2018](https://millionrounds.com/startup/anaphite)
- [**Aqdot Limited** Cambridge · founded 2013](https://millionrounds.com/startup/aqdot-limited)

## Is this your company?

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