# smile.io: Marketing & advertising, Waterloo, United States

> smile.io: Smile.io is the largest loyalty program provider for e-commerce, offering a developer-friendly platform that helps brands convert one-time...

Source: https://millionrounds.com/startup/smile-io (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# smile.io

Smile.io is the largest loyalty program provider for e-commerce, offering a developer-friendly platform that helps brands convert one-time shoppers into repeat customers.

Email

Funding reported Last round: Seed

Marketing & advertising Waterloo, United States

Follow smile.io and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fsmile-io)

Company summary

- **Founded:** 2012 14 years old
- **Team:** 61 51 to 200 people
- **Funding reported:** $1.0M in dollars
- **Last round:** Seed May 2012

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for smile.io has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About smile.io

Smile.io is the largest loyalty program provider for e-commerce, offering a developer-friendly platform that helps brands convert one-time shoppers into repeat customers.

Founded in 2011 and rebranded in 2017, the company is based in Waterloo, Ontario, Canada, and serves over 100,000 brands worldwide, including both startups and established retailers like PetSmart. The platform allows businesses to create and manage three main types of loyalty programs: Points Programs, which reward customers for purchases and social actions; VIP Tiers, which provide escalating benefits based on customer value; and Referral Campaigns, which encourage customers to invite friends. Smile.io integrates with major e-commerce platforms such as Shopify, BigCommerce, and Wix, and features tools like the Smile Loyalty Hub for program management and Smile Analytics for measuring performance. The company offers transparent flat-rate pricing, making its enterprise-grade tools accessible to a wide range of retailers across various industries.

## What company datasets say smile.io raised

Funding, as reported

Reported in all **$1.0M** in dollars

Rounds **1**

Last round **Seed**

Last round size **$1.0M**

Last round date **May 2012**

Investors listed **2**

## On a portfolio page

Investors who name them

- [Accelerator Centre](https://millionrounds.com/fund/accelerator-centre)

Each firm lists smile.io on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

customer satisfaction points expiration reward strategy consumers customer engagement soc2 compliance loyalty dashboard social media rewards shopify app integration clv marketing reward program for retail shopify reward program for high-volume stores marketing services reward program automation

Built with from their website

Google Tag Manager Amazon CloudFront WP-Oauth Google Cloud GitHub MailChimp Google Workspace CloudFlare Viewport Meta CSS

+8 more

YourMembership Adfinity Lucide Amazon Simple Queue Service PostgreSQL Cloudflare WAF Varnish webpack

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54151, 513210, SIC 7389, 7372
- **Region:** California
- **Revenue:** $4.2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/smile-io)

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

Add your raise, your deck and your story, and put smile.io in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)