# Smart Furniture: Furniture, Chattanooga, United States

> Smart Furniture: Smart Furniture is a furniture and home furnishings company based in Chattanooga, Tennessee, founded in 1998.

Source: https://millionrounds.com/startup/smart-furniture (Millionrounds; every figure on the page links to its filing or article)

United States · [Furniture startup](https://millionrounds.com/companies)

# Smart Furniture

Smart Furniture is a furniture and home furnishings company based in Chattanooga, Tennessee, founded in 1998.

Funding reported Last round: Debt financing

Furniture Chattanooga, United States

Company summary

- **Founded:** 1998 28 years old
- **Team:** 30 11 to 50 people
- **Funding reported:** $8.7M in dollars
- **Last round:** Debt financing May 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Smart Furniture has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Smart Furniture

Smart Furniture is a furniture and home furnishings company based in Chattanooga, Tennessee, founded in 1998.

The company is known for pioneering online customizable furniture through its "Design on Demand" e-commerce platform. This innovative platform allows customers to personalize their home and office furniture using a drag-and-drop interface, with rapid delivery often within a week. Smart Furniture specializes in providing uniquely tailored products for both individual consumers and commercial clients. Their offerings include a wide range of home and office furniture, such as modern furniture for living spaces, workstations, desks, and patented shelving solutions like SmartShelves. The company emphasizes customer satisfaction with an industry-leading 45-day return policy and dedicated support, aiming to be a trusted source for personalized furniture solutions.

## What company datasets say Smart Furniture raised

Funding, as reported

Reported in all **$8.7M** in dollars

Rounds **6**

Last round **Debt financing**

Last round size **$450K**

Last round date **May 2014**

Investors listed **1**

SEC Form D **$2.2M sold, 4 filings, last Mar 2016**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Mark C. Graves** Executive Officer, Director i
- **Stephen A. Culp** Executive Officer, Director i

On the board, as filed i *Donald L. Mundie* *J. David Brown* *Steven M. Dauphin*

## The company, in detail

What they build

Known for

technology-driven furniture furniture industry innovation consumers furniture delivery in less than a week drag and drop interface online furniture design distribution manufacturing web-based customization furniture industry standards personalized design information technology & services personalization web-based design democratized design web-enabled furniture customization

Built with from their website

Google Tag Manager parallax.js Squarespace ECommerce Google Ads Klaviyo Google Workspace Google Optimize CloudFlare Viewport Meta Shogun

+8 more

ByteDance Hubspot Facebook SDK Google Analytics Ecommerce Tracking Yotpo Google Meet NetSuite TikTok Ads

- **Sector:** Furniture
- **Industry code:** NAICS 33721, 449110, 337121, SIC 2591, 5712
- **Region:** Tennessee
- **Revenue:** $58M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/smart-furniture)

## Furniture in United States

Startups like it

- [**Murphy Door** Ogden · founded 2013 *Raised*](https://millionrounds.com/company/murphy-door)
- [**Outer** Santa Monica · founded 2017](https://millionrounds.com/startup/outer)
- [**Clarus** Fort Worth · founded 2009](https://millionrounds.com/startup/clarus)
- [**Parachute Home** Culver City · founded 2014](https://millionrounds.com/startup/parachute-home)
- [**Kaiyo** New York · founded 2014](https://millionrounds.com/startup/kaiyo)
- [**Made and Modern Hard Goods, INC.** Fairfield · founded 2018](https://millionrounds.com/startup/made-and-modern-hard-goods-inc)
- [**The Expert** Sacramento · founded 2021](https://millionrounds.com/startup/the-expert)
- [**Branch** New York · founded 2018](https://millionrounds.com/startup/branch-4)

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