# Smarkets: Financial services, London, United Kingdom

> Smarkets: Smarkets is a London-based sports betting and technology company founded in 2008. Based in London, United Kingdom. Founded 2008.

Source: https://millionrounds.com/startup/smarkets (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Financial services startup](https://millionrounds.com/companies)

# Smarkets

Smarkets is a London-based sports betting and technology company founded in 2008.

Funding reported Last round: Series B

Financial services London, United Kingdom

Company summary

- **Founded:** 2008 18 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** 3.7M as listed, currency not stated
- **Last round:** Series B Jun 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Smarkets has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Smarkets

Smarkets is a London-based sports betting and technology company founded in 2008.

It operates one of the largest regulated peer-to-peer betting exchanges and prediction market platforms in the world. The company processes billions of pounds in traded volume annually and is licensed by the UK Gambling Commission and the Malta Gaming Authority. Smarkets has expanded into the U.S. market, applying for licenses to enter American prediction markets. The company offers two main products: the Smarkets Exchange, a platform where users can set their own odds and bet against other traders, and SBK, a mobile-only sportsbook app that provides competitive odds drawn from the Smarkets exchange. Smarkets serves individual bettors and traders, primarily in the UK, and has over 1 million customers globally. The company is known for its focus on transparency, advanced technology, and partnerships with major brands in the sports sector.

## What company datasets say Smarkets raised

Funding, as reported

Reported in all **3.7M** in the source's currency

Rounds **6**

Last round **Series B**

Last round date **Jun 2021**

Investors listed **7**

## Funding filed with regulators

Smarkets filed one raise, $10M in all. Filings say how much was sold and to how many investors; they never name the investors.

- May 2021 **$10M** UK share allotment

## Founders and team

From Smarkets's own website: 8 on the team.

- **William Chambers** COO
- **Eli Abramovitch** VP of Engineering
- **Ryan Caruana** Head of International Markets
- **Sarah Hilal** Head of People Performance
- **Stephen Lyon** VP of Finance
- **Adam Baylis** Director of Marketing
- **Andrei Craciunoiu** Director of Product
- **Greg Le Guyader** Director of Trading

## The company, in detail

What they build

Known for

gambling information technology & services financial services information technology political betting peertopeer vice sports betting fintech exchange platform marketplaces travel & tourism financial exchanges trading exchange leisure

Built with from their website

Docker Google Tag Manager Amazon CloudFront dbt AWS Trusted Advisor Atlassian React Native PWA Google Cloud Google Ads

+8 more

C++ MailChimp Google Workspace CloudFlare Viewport Meta Google Play dc.js IBM HTTP Server

- **Sector:** Financial services
- **Industry code:** NAICS 713210, SIC 7999
- **Region:** England
- **Revenue:** 31M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/smarkets)

## Financial services in United Kingdom

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- [**Nutmeg** London · founded 2012 *Raised*](https://millionrounds.com/company/nutmeg)

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