# SLG Brands: Cosmetics, Cheltenham, United Kingdom

> SLG Brands: SLG Brands is a design-led international beauty brand company and brand incubator based in Cheltenham, United Kingdom.

Source: https://millionrounds.com/startup/slg-brands (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Cosmetics startup](https://millionrounds.com/companies)

# SLG Brands

SLG Brands is a design-led international beauty brand company and brand incubator based in Cheltenham, United Kingdom.

Funding reported Last round: Undisclosed round

Cosmetics Cheltenham, United Kingdom

Company summary

- **Founded:** 1985 41 years old
- **Team:** 130 51 to 200 people
- **Funding reported:** 11M as listed, currency not stated
- **Last round:** Undisclosed round Oct 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for SLG Brands has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About SLG Brands

SLG Brands is a design-led international beauty brand company and brand incubator based in Cheltenham, United Kingdom.

Founded in 1985, it specializes in creating, manufacturing, and distributing beauty and male grooming brands for the global high street market. The company operates as an integrated design studio, R&D lab, and business community, focusing on brand incubation, design innovation, and manufacturing. With a portfolio that includes vibrant beauty and grooming brands like Johnny’s, Colab, and Insight, SLG Brands covers a range of categories including cosmetics, fragrance, and beauty accessories. The company also provides commercial services such as brand management and acts as an international distributor and wholesaler. In addition to its beauty operations, SLG Brands runs a high-end piano restoration business called 1066 Pianos, located in Cambridge with a showroom in Harrods, London. The company is family-owned and has approximately 112–128 employees, with an estimated annual revenue of £30.3 million.

## What company datasets say SLG Brands raised

Funding, as reported

Reported in all **11M** in the source's currency

Rounds **2**

Last round **Undisclosed round**

Last round size **13.2M**

Last round date **Oct 2019**

Investors listed **1**

## The company, in detail

What they build

Known for

formulation innovation trend-based products brand creation clean energy & technology consumers customer engagement distribution manufacturing global brand authority grooming male grooming information technology & services logistics & supply chain cosmetics creative environment brand incubator

Built with from their website

Google Tag Manager PWA Font Awesome YouTube CloudFlare Microsoft Windows Viewport Meta Mimecast IIS Windows Server

+8 more

Google Cloud Hosting Microsoft Excel DHTMLX CAPTCHA Google Font API Microsoft Exchange Mixitup MySQL

- **Sector:** Cosmetics
- **Industry code:** NAICS 33995, 325620, SIC 2841, 2844
- **Revenue:** 32M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/slg-brands)

## Cosmetics in United Kingdom

Startups like it

- [**YUV** London *Raised*](https://millionrounds.com/company/yuv)
- [**Augustinus Bader** London · founded 2017](https://millionrounds.com/startup/augustinus-bader)
- [**AKT London** London · founded 2019](https://millionrounds.com/startup/akt-london)
- [**Callaly** London · founded 2014](https://millionrounds.com/startup/callaly)
- [**BYBI Beauty** London · founded 2017](https://millionrounds.com/startup/bybi-beauty)
- [**VIEVE** London · founded 2020](https://millionrounds.com/startup/vieve-2)
- [**indu** London · founded 2021](https://millionrounds.com/startup/indu)
- [**Perfumer H** London · founded 2015](https://millionrounds.com/startup/perfumer-h)

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